Snoop Dogg is USC Marshall’s 2025 graduation ceremony commencement speaker
Snoop Dogg to Give Commencement Address at USC Marshall School of Business: What to Expect from the Icon’s Keynote
This Spring, the Marshall School of Business will witness a historic moment as none other than the legendary rapper and entrepreneur, Snoop Dogg, delivers the commencement address at the Los Angeles Memorial Coliseum. The decision to invite Snoop Dogg to speak at the ceremony underscores his vast influence and enduring impact on both the music industry and the world of business. Graduating students will not only hear from a cultural icon but also gain valuable insights on success, perseverance, and entrepreneurship.
This article delves into Snoop Dogg’s career, his influence beyond music, and what we can expect from his speech at the USC Marshall School of Business commencement.
Snoop Dogg’s Multifaceted Career: From Rapper to Entrepreneur
Born Calvin Cordozar Broadus Jr. on October 20, 1971, in Long Beach, California, Snoop Dogg rose to fame in the early 1990s, quickly becoming a household name in hip-hop. His distinctive style, characterized by smooth, laid-back delivery, and his influence in West Coast hip-hop culture, catapulted him to stardom. But Snoop Dogg’s career has been much more than just music.
In addition to his chart-topping albums, including Doggystyle (1993), Tha Doggfather (1996), and R&G (Rhythm & Gangsta) (2004), Snoop Dogg has explored acting, producing, and entrepreneurship. He became an influential figure in the cannabis industry, started his own media company (Merry Jane), and launched various business ventures, including his own brand of gin, Still G.I.N., and pre-mixed cocktails, Gin and Juice. Snoop Dogg’s venture into the world of business shows that his success extends far beyond the recording studio.
Snoop’s ability to seamlessly transition between different industries and his involvement in projects ranging from films to tech ventures has solidified his role as a dynamic entrepreneur. His success is a model for young business students, and his diverse career path is one of the reasons why USC Marshall has chosen him as the commencement speaker.
What Students Can Expect from Snoop Dogg’s Speech
Snoop Dogg’s upcoming address to the USC Marshall School of Business graduates promises to be inspirational. Drawing from his personal experiences, Snoop will likely share the lessons that have guided his career, offering students not just advice about business, but insights into resilience, creativity, and embracing diverse opportunities.
Known for his authentic and engaging storytelling, Snoop Dogg is expected to deliver a speech filled with humor, wisdom, and lessons on navigating both success and failure. As someone who has managed to stay relevant and influential for decades, Snoop’s address will no doubt provide valuable advice on maintaining a strong personal brand, innovating in your field, and overcoming setbacks.
With his strong ties to entrepreneurship, students can expect Snoop to talk about how business acumen can help complement a passion or talent. His ventures into different industries—be it tech, food, or cannabis—serve as a perfect example of how modern entrepreneurs need to be adaptive, creative, and willing to step outside their comfort zones to find success.
The Significance of Snoop Dogg’s Commencement Address
The choice of Snoop Dogg as a commencement speaker at USC Marshall School of Business adds a unique layer of excitement to the traditional graduation ceremony. His influence stretches across various domains, from entertainment and fashion to technology and business. His selection as the keynote speaker highlights the university’s commitment to fostering diverse perspectives on leadership and success.
Snoop Dogg is also joining a distinguished list of notable figures who have spoken at USC’s graduation ceremonies in the past. These figures include entertainment moguls like Taylor Swift, Kanye West, and Justin Timberlake, as well as other influential business leaders and philanthropists. Snoop’s appearance serves as an exciting opportunity for graduates to hear from someone who has built a multifaceted career and remains one of the most influential figures in pop culture today.
Snoop Dogg’s Business Ventures: From Rapper to Investor
Beyond music, Snoop Dogg has proven to be a savvy businessman. His business ventures include investments in cannabis companies, music streaming platforms, and tech startups. In 2015, he launched his own cannabis line, Leafs by Snoop, which includes a variety of products such as cannabis flowers, concentrates, and edibles. Snoop has also been involved in the creation of the digital media company Merry Jane, focusing on cannabis culture and lifestyle.
In addition to his cannabis-related ventures, Snoop has expanded into the tech space. He has become a notable early-stage investor in various companies, including the popular social media platform Reddit. His forward-thinking approach to investments, combined with his keen understanding of cultural trends, has made him a powerful force in the business world.
As part of his commencement address, Snoop will likely discuss the importance of identifying opportunities, being an early adopter of new technologies, and finding ways to turn passion into a sustainable business model.
Snoop Dogg’s Impact on Popular Culture and the Music Industry
Snoop Dogg’s influence on popular culture, particularly in hip-hop, is immeasurable. Known for his distinct style and smooth flow, Snoop helped define West Coast rap and introduced new approaches to storytelling within music. His work with Dr. Dre on The Chronic (1992) changed the landscape of hip-hop and cemented both artists as household names.
Snoop’s influence is also evident in his crossover success with fans of all ages and backgrounds. He’s worked with artists from a wide range of genres, and his collaborations have helped bridge the gap between hip-hop and mainstream music. As a prominent public figure, Snoop’s persona transcends music, with his appearances on television, commercials, and movies.
His ability to navigate the intersection of entertainment and business makes him the perfect person to speak at USC Marshall’s commencement ceremony. His career is a testament to the importance of versatility, passion, and continuous growth in today’s fast-evolving business world.
A Historic Moment for USC Graduates
The May 17, 2025, commencement ceremony at the USC Marshall School of Business promises to be a memorable event for both graduates and attendees. Snoop Dogg’s address will not only celebrate the achievements of the Class of 2025 but also inspire future business leaders to think big, embrace challenges, and be adaptable in their careers.
With his wealth of experience as an artist, entrepreneur, and public figure, Snoop Dogg’s message will undoubtedly resonate with students as they embark on their own journeys in the business world. For graduates, it’s an opportunity to hear from one of the most iconic figures of our time—someone who has navigated multiple industries and remained relevant for decades.
As Snoop Dogg takes the stage at the Los Angeles Memorial Coliseum, students will be treated to a unique perspective on success and entrepreneurship, proving that the lessons learned from a career like his can inspire and motivate the next generation of business leaders.