SZA announces launch of her “Not Beauty” lip products

SZA announces ”Not Beauty” lip products

Internationally acclaimed singer, songwriter, and cultural icon SZA is expanding her creative reach. This spring, she officially enters the beauty world with the launch of NOT BEAUTY, a functional and ethically-driven cosmetics brand. Known for blending emotional honesty with artistic innovation in her music, SZA’s new beauty line reflects the same principles of authenticity, self-expression, and intention.

The debut product collection—featuring three vegan and cruelty-free lip glosses—isn’t just a celebrity venture. It’s a response to a real-world problem: the lack of effective, long-lasting lip products that meet clean beauty standards without compromising on quality or comfort.

As SZA herself puts it, this isn’t about entering the beauty market to cash in on trends—it’s about creating products that work for her, and for others.

Why NOT BEAUTY Is Different From the Start

NOT BEAUTY isn’t just another celebrity makeup line. From the beginning, it was shaped by SZA’s own need for high-performance lip products that could keep up with the demands of her life—from performing on stage to everyday wear.

Moreover, she wanted something moisturizing, long-lasting, and lightweight. When she couldn’t find anything that hit every mark, she built it herself. That’s the heart of NOT BEAUTY—products designed to perform under pressure, and feel good doing it.

This user-first, problem-solving approach is a direct answer to what Google’s Helpful Content Update (HCU) favors—genuine, people-first content that’s informative, experience-backed, and useful.

Therefore, NOT BEAUTY isn’t focused on selling an unattainable ideal. It’s made for real people who want real results.

The Debut Collection: Simple, Stunning, and Effective

The first offering from NOT BEAUTY includes three signature lip glosses, priced at $23 each. All three shades are cruelty-free, gluten-free, vegan, and meet Sephora’s Clean Beauty standards.

• In The Flesh: A natural, muted pinkish-nude that enhances the lips with subtle color while maintaining a fresh, minimalistic aesthetic.

• Strawberry Jelly: A juicy, vibrant red with hints of berry. Playful and expressive, it’s a bold gloss with personality.

• Quartz: A clear gloss that provides a glass-like shine, versatile enough to layer or wear on its own.

These glosses are hydrating and non-sticky, formulated to prevent trans-epidermal water loss, helping lips appear more voluminous while staying moisturized throughout the day.

It’s a carefully crafted formula that doesn’t just look good—it feels good and performs well across various climates and situations, which reflects a thoughtful and user-centric design.

Design Rooted in Nature, Inspired by Real Life

Much like SZA’s musical aesthetic, NOT BEAUTY is visually and conceptually rooted in nature and storytelling.

The packaging evokes earthy textures, botanical prints, and organic shapes—like wood grain, plants, and even insects. It’s raw and expressive, evoking bushcraft with a soft, feminine twist.

However, this isn’t about traditional beauty ideals. It’s about comfort, individuality, and authenticity. Just as SZA blurs the line between genres in her music, she’s doing the same with beauty—defying expectations and setting new standards.

Clean Beauty With a Conscious Soul

One of the most appealing aspects of NOT BEAUTY is its ethical focus. Today’s beauty consumer is more informed than ever. They’re reading labels. They’re researching ingredients. They’re demanding transparency.

SZA and her team deliver on that with products that are:

• Cruelty-free (no animal testing)

• Gluten-free (safe for those with sensitivities)

• Vegan (no animal-derived ingredients)

• Sephora Clean-certified (no sulfates, parabens, phthalates, mineral oil, or synthetic fragrance)

And while many brands now claim to be clean or sustainable, NOT BEAUTY puts the user experience and planet-conscious approach at the forefront of every product decision.

This aligns strongly with evergreen topics like sustainable beauty, conscious consumerism, and ingredient transparency, which will remain relevant and engaging long after the initial product drop.

Where to Get It: Pop-Ups During the Grand National Tour

In a strategic move that blends music and commerce, SZA is launching NOT BEAUTY during her co-headlining “Grand National Tour” with Kendrick Lamar.

The exclusive pop-up shops will appear at multiple U.S. tour stops—open to all fans, even those without concert tickets. This makes the brand highly accessible, while also capitalizing on the energy and cultural buzz surrounding the tour.

It’s more than just a product launch—it’s a lifestyle experience, reflecting a deeper shift toward interactive, real-world engagement that the beauty and music industries are both embracing.

More Than Lips: The Future of the NOT Brand

During recent interviews, SZA has hinted that NOT BEAUTY is just the beginning. Her broader vision includes expanding the “NOT” brand into other realms—from home goods to agriculture.

She mentioned an interest in “NOT FURNITURE” and even “NOT FARMING”, revealing her intention to build a multi-category brand that speaks to authenticity and holistic living.

It’s a bold move, but not a surprising one for SZA, who has consistently prioritized intentional, creative freedom over commercial pressure.

Why This Launch Matters Now

Beauty is in a transformation phase. Consumers are rejecting unattainable perfection. They want products that support real life, not filtered fantasy.

And this is where NOT BEAUTY thrives. It doesn’t ask users to be beauty experts. It celebrates being a novice. It embraces imperfection. It respects time.

SZA’s candidness about not knowing everything—only knowing what works for her—makes the brand more relatable, and the products more trustworthy.

This transparency is exactly what Google’s Helpful Content Update rewards: brands and creators offering useful, experience-based content rather than keyword-stuffed filler.

The Power of Music, Culture, and Community

By launching NOT BEAUTY during a music tour, SZA blurs the line between beauty, culture, and community.

It’s a reminder that beauty is part of how people express themselves, just like music. And by tying the two together in such a public, interactive way, the brand invites fans to be part of something larger than a product.