Tay Keith announces merch collaboration with Memphis Grizzlies

Memphis is buzzing! Last night, the Memphis Grizzlies dropped a major announcement at the FedExForum during their home game against the Charlotte Hornets. Fans were treated to a sneak peek of a new, limited-edition merchandise collection created in collaboration with Tay Keith, the GRAMMY-nominated, multi-platinum record producer and Memphis native.

The exclusive collection, which will officially launch on February 8, 2025, during the Grizzlies’ game against the Oklahoma City Thunder, brings together the worlds of basketball, fashion, and music in a way that celebrates the rich culture of Memphis. Keith, alongside his record label DRUMATIZED, has teamed up with designer Tyland Jackson to create a line that blends the Grizzlies’ iconic aesthetic with Keith’s unique style. This collaboration is more than just a merch drop—it’s a tribute to the city’s heritage, the grit and grind of Memphis basketball, and the vibrant local music scene.

Tay Keith: From Memphis to the Music Industry’s Biggest Stages

For Tay Keith, this collaboration is a full-circle moment. A Memphis native and one of the most influential figures in the music industry today, Keith has earned recognition for his ability to craft chart-topping hits across genres. From producing tracks for Drake, Travis Scott, and Quavo, to his recent work as executive producer for Sexyy Red, Keith is shaping the sound of modern music.

But Keith’s roots remain deeply planted in Memphis, and this collaboration with the Memphis Grizzlies is a way for him to give back to his community. Along with his manager, Cambrian Strong, Keith founded the record label DRUMATIZED, which has become a launchpad for rising talent in genres like hip-hop and country. The DRUMATIZED label has worked with a diverse roster of artists, blurring the lines between musical genres and fostering creativity through its mentorship initiatives.

For fans of Tay Keith, this exclusive collection isn’t just about fashion—it’s a chance to celebrate the grit and grind culture that defines Memphis, while also supporting one of the city’s most successful artists.

The Grizzlies and DRUMATIZED: Celebrating Memphis Culture

The Grizzlies have long been a symbol of Memphis pride. From the team’s move to the city in the early 2000s to its rise in the NBA rankings, the Grizzlies’ grit and grind culture has become a defining feature of Memphis’ identity. This collection pays homage to that spirit, combining the Grizzlies’ iconic look with Keith’s cutting-edge style to create a fresh, modern take on Memphis’ basketball culture.

The collection features a mix of apparel and accessories that showcase the intersection of sports, fashion, and music. Fans will see elements inspired by the Grizzlies’ signature colors and logos, alongside Tay Keith’s influence, which includes streetwear-inspired designs and bold graphics. From T-shirts to hats, jackets, and hoodies, each piece tells a story of Memphis’ rich heritage and its ongoing evolution as a cultural hub.

The partnership with Tyland Jackson, a local Memphis designer, further strengthens the collection’s hyper-local appeal. Jackson’s design work focuses on fusing urban street style with elements of Memphis’ music scene, offering a visual aesthetic that’s both modern and nostalgic. This unique collaboration represents the heart and soul of Memphis, capturing the city’s artistic spirit while celebrating the Grizzlies’ legacy.

191 Collabs: The Grizzlies’ Commitment to Local Designers

This exclusive collaboration with Tay Keith is part of the Grizzlies’ 191 Collabs program, a new initiative that shines a spotlight on Memphis-based designers. The program, named after the 191 Beale Street address of FedExForum, will feature a different local designer for each home game during the 2024-25 NBA season. The goal is to showcase the diverse creativity that exists within Memphis and provide fans with access to limited-edition Grizzlies merchandise that reflects the city’s unique character.

Through the 191 Collabs program, the Grizzlies continue to show their commitment to supporting local talent and celebrating the culture that makes Memphis such a special place. Fans who are interested in learning more about the local designers involved in the initiative can visit 191collabs.com, a dedicated website that highlights the stories of each designer and their contributions to the Memphis fashion scene.

Tay Keith’s collaboration with the Grizzlies and DRUMATIZED is a natural fit for the 191 Collabs initiative. By blending fashion, music, and sports, Keith’s collection brings a fresh and relevant perspective to the ongoing celebration of Memphis culture.

A Year of Success for Tay Keith: Expanding Beyond Music

2024 has been a standout year for Tay Keith. Recently named to Forbes’ 2025 30 Under 30 list, Keith has established himself as one of the most versatile producers in the industry. Known for his ability to produce chart-topping hits across multiple genres, Keith’s work with hip-hop and country artists has earned him widespread recognition.

One of Keith’s most notable accomplishments this year was the launch of DRUMATIZED’s innovative monthly music mentorship camps. These camps are designed to foster cross-genre creativity by bringing together aspiring musicians from different backgrounds. Some of country music’s biggest stars, including Walker Hayes, David J, and Lalo Guzman, have participated in the camps, offering valuable insights and mentorship to up-and-coming talent.

Keith’s dedication to giving back to the next generation of music producers and artists is a key part of his ongoing legacy. As the founder of the second Black-owned studio and record label in Nashville, he’s created opportunities for young talent to break into the music industry. Through the internship program at Middle Tennessee State University (MTSU), Keith is helping students gain hands-on experience in music production, further solidifying his impact on the future of the industry.

In addition to his Producer of the Year win at the 2024 BMI Awards, this marks Keith’s third win in this category, further establishing him as a powerhouse in the music world. His continued influence on both hip-hop and country music continues to shape the future of the industry, as he pushes the boundaries of genre and creativity.

The Merch Drop: What to Expect

Fans can look forward to the Tay Keith x Grizzlies collection officially dropping on February 8, 2025, during the home game against the Oklahoma City Thunder. Whether you’re attending the game in person or shopping online, this limited-edition collection promises to be a must-have for both Grizzlies fans and Tay Keith supporters alike.

Each piece in the collection will feature a bold and edgy design that incorporates the Grizzlies’ logo and colors, alongside streetwear-inspired elements drawn from Tay Keith’s personal style. Expect items like oversized hoodies, graphic tees, caps, and jackets that celebrate Memphis’ grit, grind, and creative spirit.

In addition to the clothing, there will be exclusive accessories like custom-designed sneakers and beanies that complement the collection’s retro-inspired aesthetic. Whether you’re a lifelong Grizzlies fan or a follower of Tay Keith’s work, this collection is a perfect way to show off your Memphis pride.

Why This Collaboration Matters: The Power of Music, Sports, and Fashion

What makes this collaboration truly special is how it brings together music, sports, and fashion in a way that reflects the unique identity of Memphis. Tay Keith has long been an ambassador for the city, using his platform to elevate Memphis’ presence in the music industry. By collaborating with the Grizzlies, he’s not just creating a line of merchandise—he’s helping to redefine the cultural fabric of Memphis.

The partnership between Keith and the Grizzlies represents more than just a merchandise release. It symbolizes a powerful connection between sports fans, music lovers, and fashion enthusiasts. This collaboration celebrates the rich heritage of Memphis while embracing the city’s evolving future.

A New Era of Memphis Pride

The Tay Keith x Grizzlies collaboration is set to be one of the most exciting drops of the 2024-25 season. With its unique mix of fashion, sports, and music, the limited-edition collection will allow fans to represent their Memphis pride in a bold new way. As the city continues to celebrate its vibrant culture and history, the Grizzlies’ partnership with Tay Keith and DRUMATIZED is a testament to the power of community, creativity, and collaboration.

So mark your calendars for February 8, 2025, and get ready to rock some exclusive gear that speaks to the heart of Memphis. This is more than just a merch drop—it’s a celebration of Memphis’ soul.