Tyla to release “Bliss” single on May 9

Tyla is keeping her momentum strong in 2025. The rising global pop star just announced her latest single, “Bliss,” which will officially drop on May 9. She shared the news across her social media platforms along with the striking cover art—a minimalistic shot of Tyla holding her legs, styled in her signature soft-glam aesthetic.

This new track marks Tyla’s second release of 2025, following her well-received “Push 2 Start (Remix)” with dancehall legend Sean Paul back in February. Fans are eagerly awaiting what kind of sound she’ll explore with “Bliss,” especially as Tyla continues to build her reputation as one of the most innovative pop and R&B artists of the next generation.

Tyla’s Global Rise: A Look Back

To understand why “Bliss” is such a big deal, it’s worth reflecting on Tyla’s incredible breakout over the past two years.

In 2023, Tyla took the world by storm with her smash hit “Water.” The track blended Afro-pop rhythms, catchy melodies, and viral dance elements, making it one of the most recognizable songs of the year. The song charted globally and became a TikTok phenomenon. It wasn’t long before major artists took notice. The “Water” remix featuring Travis Scott further boosted the single’s reach, bringing her into mainstream hip-hop conversations while staying true to her South African roots.

The song’s success became the anchor for Tyla’s 2024 self-titled debut album, Tyla, which included 14 tracks and collaborations with some major names in the industry.

Inside the “Tyla” Album and Deluxe Edition

Tyla dropped in early 2024 and became an instant fan favorite. Featuring a mix of Afrobeat, Amapiano, and contemporary R&B, the album showcased her versatility. Collaborators included:

• Travis Scott on “Water (Remix)”
• Gunna, delivering his melodic trap style
• Skillibeng, offering a reggae-infused flair
• Other African producers and vocalists who added authenticity to Tyla’s sound

The album debuted at #24 on the Billboard 200, a remarkable achievement for a debut project from a South African artist.

Later in the year, Tyla returned with a deluxe edition titled “Tyla+.” It featured even more sonic experimentation and included “Push 2 Start,” which started gaining traction independently. The Sean Paul remix turned it into a full-on club anthem and introduced Tyla to a whole new audience through the dancehall icon’s fanbase.

What to Expect From “Bliss”

With “Bliss,” fans are wondering: What direction will Tyla go next? If her previous work is any indication, she’ll likely continue to blend genres while remaining grounded in her roots. Here are a few possible stylistic cues to watch for:

1. Afro-Pop Meets Western Pop:
   Tyla has mastered the art of fusing African rhythm with modern pop production.
2. Amapiano’s Influence:
   The South African genre may once again find a home in her new single, especially considering its global surge in popularity.
3. Lyrical Depth:
   Many of her recent songs, such as “To Last” and “On and On,” balance emotional vulnerability with poetic phrasing.
4. Visual Aesthetic:
   The “Bliss” cover art suggests a minimal and introspective tone, perhaps hinting at a slower ballad or emotionally-driven narrative.

Pop Stars Building Their Own Blueprint

Tyla’s approach to global pop stardom feels unique. While many artists follow traditional Western routes, she has managed to:

• Stay rooted in her South African heritage
• Collaborate authentically with Caribbean, African, and American artists
• Push genre boundaries by merging pop, Amapiano, R&B, and dancehall

This self-aware strategy aligns with what fans are increasingly demanding from pop stars: authenticity and cultural fluency.

The Power of International Influence in Pop

Tyla is part of a new wave of global artists shaping the future of the pop genre. Alongside names like Tems, Burna Boy, Ayra Starr, and Rema, she represents a generation that understands the value of cross-border music.

In recent years, Western pop has begun to embrace the Afrobeats and Amapiano movement. Streaming platforms like Spotify and Apple Music now have curated playlists dedicated to these styles, giving artists like Tyla more visibility.

And as more festivals and award shows feature international acts, the lines between local scenes and global trends continue to blur. Tyla isn’t just riding this wave—she’s helping build it.

The Business Behind the Music

With the success of “Water” and her debut album, Tyla has also become a hot commodity in branding and endorsements.

She’s been featured in major campaigns for fashion houses, beauty brands, and even tech companies. Her look and presence make her a perfect fit for runway shows, red carpets, and editorial spreads.

As anticipation for “Bliss” builds, expect the rollout to be carefully coordinated—possibly including a music video, merch drops, and teaser trailers.

Why Singles Still Matter in 2025

Despite the album-oriented market in recent years, singles remain essential for pop artists. They keep artists in the public eye, allow for more experimental sound choices, and give fans something fresh between major projects.

“Bliss” will likely do all of these:

• Keep Tyla’s momentum going into summer
• Test new musical directions before her next EP or full-length album
• Boost engagement on streaming and social platforms

For new fans and longtime supporters, this single will be an important checkpoint in her musical evolution.

How to Support Rising Artists Like Tyla

Here are some evergreen tips for music lovers looking to help emerging stars like Tyla:

1. Stream on release day – Spotify, Apple Music, and YouTube count those early numbers
2. Share the single – Post the track on stories or playlists
3. Engage on social media – Likes and comments boost visibility
4. Attend live shows – Tour dates often fund future music
5. Buy merch or vinyls – These help artists earn more than streams alone

What’s Next for Tyla?

After “Bliss,” there are several directions Tyla might take:

• A summer tour, either solo or as a supporting act
• More international collaborations
• Possibly another deluxe or follow-up EP in late 2025
• Fashion crossovers or beauty partnerships (especially given her rising profile)

With her team’s smart strategy and her undeniable talent, the rest of 2025 looks bright.

Tyla’s upcoming single “Bliss” could become another milestone in her fast-growing career. With the May 9 release just around the corner, fans around the world are eager to see what she delivers next.

Whether you discovered her through “Water,” the Sean Paul remix, or her album, there’s no denying that Tyla is here to stay—and “Bliss” may just be her next viral smash.