Tyla to release “Is It” single on July 11

Tyla announces “Is It” single

South African pop sensation Tyla is gearing up to dominate the summer with her second official single of 2025. Titled “Is It,” the track is set to drop on July 11 and already has fans buzzing across social platforms. Known for her distinct blend of amapiano, afropop, and dancehall, Tyla has been steadily building a music catalogue that feels both global and grounded in African sound.

The new single follows her early 2025 release, “Bliss,” and the high-energy “Push 2 Start” remix with dancehall icon Sean Paul. With the unveiling of a bold, minimalistic cover that showcases just her legs in heels, “Is It” promises a sleek, playful, and possibly party-ready sound.

Here’s what you need to know about the single, Tyla’s evolution, and why this release is poised to make an impact.

“Is It”: What We Know So Far

Tyla announced “Is It” via Instagram with the caption:
“#WEWANNAPARTY 7/11.”

That short sentence paired with dazzling imagery was all it took to ignite fan speculation. Though no snippet or preview has been officially released at the time of writing, the vibe is clear: “Is It” is likely designed to be a dancefloor staple. The marketing taps into Tyla’s strength — creating visual curiosity with minimal context. It’s a strategy that worked for her global hit “Water” in 2023, and it’s working again here.

With the summer season in full swing, July 11 is a strategic release date. It places “Is It” in prime position to become a trending sound on TikTok, make appearances in Instagram reels, and climb streaming charts as listeners search for fresh seasonal anthems.

“Bliss” and the Sean Paul Collab Built Momentum

Before “Is It,” Tyla was already on a hot streak in 2025. She kicked off the year with the remix to “Push 2 Start”, recruiting Sean Paul, one of the most recognizable voices in 2000s dancehall. The collaboration brought two continents together — South African amapiano rhythms meeting Caribbean patois-infused delivery. The result was energetic, nostalgic, and modern all at once.

Fans praised the remix for its balance of old and new, and the accompanying Y2K-inspired music video reinforced Tyla’s ability to fuse aesthetics and sound across eras.

In May, she dropped “Bliss,” a more stripped-back, dreamy offering that gave fans a different side of her artistry. The track leaned into mood and atmosphere, showcasing her range beyond club bangers. While “Bliss” wasn’t a commercial blockbuster, it showed growth — a crucial step for any artist seeking longevity.

Tyla’s Global Appeal: Amapiano Meets Mainstream

One of the most compelling aspects of Tyla’s career is how she represents a new wave of African artists crossing into the global pop scene — without diluting their roots.

Amapiano, the South African subgenre known for its log drum basslines and laid-back groove, is central to Tyla’s sound. But she layers it with Western pop song structures, sultry R&B vocals, and occasional Caribbean and trap elements. It’s this genre-fluid formula that makes her music both regionally authentic and globally accessible.

Artists like Tems, Rema, Burna Boy, and Ayra Starr are part of this cultural movement, and Tyla is now firmly in that mix. With each release, she carves out her own niche — less about mass releases, more about curating a specific aesthetic and sonic identity.

Her 2024 Grammy Award for Best African Music Performance (for “Water”) further solidified her reputation as one of the most important African crossover acts in today’s music industry.

The Power of Visual Storytelling

Tyla’s ability to communicate through visuals cannot be overstated. The rollout for “Is It” proves again that less is more when you have a strong image.

The cover art — which shows only her legs in heels, shimmering against a gold background — has already spawned fan edits and memes. It’s suggestive, confident, and immediately recognizable. She’s turning every release into a branding moment.

Like many contemporary artists, Tyla leverages aesthetics as storytelling, offering her audience not just music, but an experience. Whether it’s a futuristic club setting or a throwback to early-2000s fashion, her visual choices are cohesive with her musical direction.

This is part of why she’s found such a loyal fanbase — fans don’t just listen to Tyla, they watch her, style themselves after her, and share her across platforms.

What to Expect from the Sound of “Is It”?

Though no official preview has been shared yet, there are some safe assumptions based on Tyla’s current sonic palette and recent work.

Expect:

• Danceable beats — likely incorporating amapiano or house
• Catchy melodic hooks
• Clean, sultry vocal production
• A subtle but irresistible groove meant to be looped

Given the social caption “WEWANNAPARTY,” the single is almost certainly designed for movement — possibly even tailored to become a TikTok dance trend. The team behind her previous hits has experience creating songs that resonate quickly, especially with younger digital-native audiences.

That said, Tyla rarely sacrifices depth for virality. Even her upbeat songs often feature emotional undercurrents or slick production tricks that reward multiple listens.

Online Buzz: Fans React Ahead of the Drop

The response to Tyla’s announcement has been electric across social media.

On Twitter/X, fans are posting countdowns, suggesting potential choreography, and dissecting the single cover for clues. One user wrote, “Tyla is about to own July like she owned October with ‘Water.’” On TikTok, early sound edits and dance videos using her older songs have already been tagged with #IsIt, showing how eager her fanbase is for new content.

While some fans have asked for a full album, most are content with these singles-as-events. It keeps the Tyla brand mysterious and exciting.

The Bigger Picture: Building an Iconic Career

Tyla is still early in her musical journey, but her trajectory suggests staying power. In a crowded pop landscape, she has the rare ability to balance artistry with accessibility. She’s stylish without being shallow, catchy without being corny, and experimental without alienating casual listeners.

Her current approach — dropping well-timed singles, making smart collaborations, and emphasizing visuals — echoes the strategies used by early-career Beyoncé, Rihanna, and even Doja Cat. These artists built their legacies by creating eras, not just songs.

If “Is It” lands the way her team likely hopes, it could become the defining song of her 2025 — or even a turning point toward her first full-length project.

What’s Next for Tyla?

With “Is It” dropping July 11, the next few weeks could be packed with new announcements. Based on industry patterns and her recent activity, here’s what might follow:

• A music video release, possibly the same day or within a week
• Behind-the-scenes content and interviews
• A potential live performance at a summer festival
• Teasers for an EP or album, possibly releasing later in 2025
• A growing fashion collaboration or beauty partnership, as her visual influence expands

As Tyla’s star continues to rise, “Is It” could be a key piece in building her identity not just as a musician, but as a cultural force.