Tyla’s breakout “Water” single goes 3x platinum

In 2024, South African artist Tyla has taken the global music scene by storm. From her breakout single Water to winning her first Grammy, Tyla’s journey has been nothing short of impressive. The singer’s meteoric rise shows no sign of slowing down, as she continues to dominate charts, collaborate with top artists, and even partner with big brands. This year, she’s achieved major milestones that solidify her place as one of the hottest new international stars.

Tyla’s Breakout Year:

Tyla first gained international attention in 2023 with her hit single Water. The track, which blends Afrobeats with an infectious pop hook, became a global sensation. By early 2024, Tyla was already reaping the rewards of her hard work. In February, she earned her first-ever Grammy award for Best African Music Performance for Water, and the excitement didn’t stop there.

RIAA 3x Platinum Certification for “Water”

Meanwhile, Water has just achieved another significant milestone—being certified 3x platinum by the RIAA (Recording Industry Association of America). This recognition signifies over 3 million units sold in the U.S., making it one of the most commercially successful tracks of the year. It’s clear that Tyla’s sound resonates with listeners from all corners of the globe. Her ability to blend African rhythms with universal pop sensibilities has made her a force in the music industry.

Tyla’s Self-Titled Debut Album: A Stellar Introduction

In March 2024, Tyla released her highly anticipated debut album, Tyla. The 14-track project showcases her versatility as an artist and solidifies her position in the global music conversation. The album features a rich mix of Afrobeats, pop, and hip-hop influences, with notable collaborations that make it an exciting listen from start to finish. The deluxe also dropped in October, with four new tracks.

Collaborations with Top Artists

Tyla didn’t just rely on her own talent to make the album shine. She brought in a range of high-profile collaborators to elevate the project. One of the standout tracks is the remix of Water, featuring none other than hip-hop superstar Travis Scott. The collaboration turned an already infectious song into a chart-topping anthem.

But that wasn’t Tyla’s only collaboration on Tyla. The album also features tracks with Gunna, Tems, and Jamaican dancehall star Skillibeng, proving that she’s not afraid to experiment with different genres and sounds. This diverse collection of collaborations has helped the album resonate with a wide audience, both in the U.S. and internationally.

A Strong Billboard 200 Debut

Upon its release, Tyla made a solid debut on the Billboard 200 chart, landing at #24. This debut showcases the growing demand for her music and her ability to cross over into mainstream markets. For an artist still in the early stages of her career, this is an impressive feat, and it sets the stage for even greater success in the coming years.

Tyla’s Global Appeal: A Star on the Rise

Tyla’s success is not limited to just the charts or streaming numbers. She has built a global fan base that loves her music, her style, and her charisma. Her sound has become synonymous with the Afrobeats movement that continues to gain traction worldwide. But Tyla’s influence extends beyond music.

Brand Collaborations with Stanley & Coca-Cola
Tyla’s reach goes far beyond music, as she has made strategic moves in the fashion and branding space. In 2024, she partnered with Stanley, the renowned brand known for its high-quality outdoor products. The collaboration featured a limited-edition tumbler cup with a unique brown tiger stripe design. Fans quickly snatched up the cups, which sold out almost immediately. This collaboration not only reflects Tyla’s growing influence but also her ability to tap into the lifestyle market.

Tyla’s partnership with Coca-Cola is another example of her expanding brand presence. The two teamed up to release Tears, a new single that has quickly become a fan favorite. The collaboration has generated buzz in both the music and consumer products sectors, further elevating Tyla’s brand visibility.

What Makes Tyla Stand Out in 2024?

Tyla’s rapid rise to fame is a result of a combination of talent, hard work, and strategic career moves. Here’s what sets her apart from other emerging artists:

1. Genre-Blending Sound
Tyla’s music is a refreshing blend of Afrobeats, pop, and hip-hop, and her ability to seamlessly fuse these genres has made her stand out in a crowded music landscape. Her breakout hit Water is a perfect example of this fusion, blending infectious melodies with an undeniable groove. It’s a sound that feels both fresh and familiar, making it accessible to fans across different music tastes.

2. Strong International Appeal
While Tyla is proudly South African, her music has a universal appeal. Her collaborations with artists from different parts of the world—like Travis Scott and Tems—highlight her ability to cross cultural boundaries. This global versatility is one of the key reasons why she’s been able to make a significant impact both in Africa and the Western markets.

3. A Focus on Innovation
Tyla is not just a musician; she’s a trendsetter. From her unique fashion collaborations to her cutting-edge music videos, Tyla understands the importance of cultivating an image and brand that speaks to her audience. She has created a visual and sonic identity that is unmistakably hers, helping her carve out a niche in the ever-evolving music landscape.

The Future Looks Bright for Tyla

As 2024 progresses, Tyla’s trajectory shows no signs of slowing down. Her Grammy win and 3x platinum certification are just the beginning. With her debut album continuing to perform well on the charts, her global brand collaborations, and her undeniable talent, Tyla is poised to remain at the top of the international music scene for years to come.

Tyla’s story is one of hard work, resilience, and an unwavering belief in her unique sound. As more fans discover her music and her influence continues to grow, there’s no doubt that she will become one of the defining artists of this generation.

Tyla’s Impact on Afrobeats and Global Music

Tyla’s rise has also contributed to the growing prominence of Afrobeats in global music culture. The genre, which has been steadily gaining popularity over the past few years, has now found a new champion in Tyla. By fusing traditional African rhythms with contemporary pop and hip-hop, she has made Afrobeats more accessible to mainstream audiences while staying true to its roots.

This hybrid approach has resonated with listeners worldwide, from the U.S. to Europe to Africa. Tyla’s success proves that Afrobeats is not just a niche genre—it’s a global movement that continues to shape the future of popular music.

Tyla Is Just Getting Started

Tyla’s journey is one of ambition, talent, and unstoppable momentum. From a breakout single to a Grammy win and a string of high-profile collaborations, she has solidified her place as one of the brightest stars of 2024. As she continues to break records, collaborate with top-tier artists, and push boundaries in both music and branding, there’s no telling just how far Tyla will go. What’s certain is that her rise to the top is only just beginning, and the world will be watching closely as she continues to redefine the music industry.

Tyla’s meteoric success serves as a reminder that with talent, vision, and hard work, anything is possible. For music lovers and fans alike, Tyla’s future is one to watch closely.