VODKILA holds launch party at EVR in New York City

By The Hip Hop Writer
Hip Hop Vibe Staff Writer

Hip hop, whether critics like it or not, goes well beyond the music. There is a lifestyle behind it more than simply hip hop concerts. Along with the “authentic” hip hop, commercial topics also dominate the game. Since the commercialized efforts took the game over, alcoholic beverages have become highly popular.

Ciroc is probably the best-known brand, since Diddy is the man behind it. On several songs, Ciroc is name-dropped. Rick Ross recently name-dropped Ciroc on “Diced Pineapples” with Wale and Drake, but there are other brands out there. A rising brand is VODKILA, which is going all out for their campaign this spring.

After many delays, VODKILA finally launched and is the first formulated vodka tequila blend. Two nights ago, the launch party was held at EVR in New York City. Many celebrities attended the launch party, including “Basketball Wives'” Jennifer Williams. Launch parties have been held in Miami, Houston, and Los Angeles.

See photos from the VODKILA launch party below: