Latto – “Somebody” [VIDEO]

Latto releases visuals for “Somebody”

In early 2025, Latto continues to ride her creative momentum with the release of her vibrant new single, “Somebody.” This marks her second single of the year and comes hot on the heels of her well-received remix of “Blick Sum,” featuring fellow Atlanta rapper Playboi Carti.

More than just a track, “Somebody” is a full sensory experience. From its catchy pop-rap fusion to the visually stunning music video set in Jamaica, Latto is clearly playing in her own lane—confident, colorful, and unbothered. For fans and casual listeners alike, “Somebody” offers a taste of the kind of genre-blending, energy-driven music Latto is perfecting in 2025.

Latto’s “Somebody” Embraces Genre Fusion With Ease

One of the most refreshing things about “Somebody” is how it blends genres so effortlessly. The single opens with a melodic hook that leans pop but is grounded by Latto’s confident, Southern-rap cadence. She’s done this before—but never quite like this.

Latto’s ability to move fluidly between catchy hooks and hard-hitting verses puts her in a unique category. “Somebody” proves she’s not confined by genre expectations. That’s a defining trait in modern hip-hop, where streaming culture rewards innovation over tradition. Artists who blend pop, trap, and R&B elements—like Doja Cat or Megan Thee Stallion—are shaping a new blueprint for success. Latto is clearly part of that conversation.

A Visual Love Letter to Jamaica

The music video for “Somebody” transports viewers to Jamaica, a location known for its rich cultural heritage and vibrant aesthetic. Directed by a rising female director (details pending), the video balances sun-soaked visuals with candid, joyous moments of Latto vibing with locals, dancing on the beach, and embracing the island’s color and rhythm.

The choice of Jamaica isn’t accidental. Whether it’s through fashion, location, or musical influence, Latto shows an appreciation for Caribbean culture that goes beyond surface-level aesthetics. It’s a celebration—pure and simple.

Latto’s fans have praised her styling in the video, which includes bold color palettes, island-inspired braids, and swimwear that screams confidence. All of this aligns with her broader brand: feminine, unapologetic, and global.

Following the “Blick Sum” Remix With Playboi Carti

Latto started 2025 strong with the remix of “Blick Sum,” originally featured on her 2024 album Sugar Honey Iced Tea. For the remix, she brought in Playboi Carti, another Atlanta heavyweight. The collaboration feels both strategic and organic. Carti’s eccentric delivery paired with Latto’s assertive verses created a high-energy update to a fan favorite.

This remix wasn’t just for numbers—it deepened her musical narrative. With Carti on the remix, Latto signaled her alignment with Atlanta’s new-school hip-hop movement, while staying true to her lyrical style.

“Sugar Honey Iced Tea”: A Star-Making Album

Released in August 2024, Sugar Honey Iced Tea proved to be a career-defining project for Latto. It debuted at #15 on the Billboard 200, making her one of the few solo female rappers from Atlanta to chart that high with an independent-leaning sound.

The album featured an A-list of collaborators:

• Megan Thee Stallion
• Ciara
• Flo Milli
• Mariah The Scientist
• Cardi B

Each feature felt intentional, not forced. Megan brought her signature assertive flow, Cardi added her commercial edge, and Ciara gave the album a touch of early-2000s R&B nostalgia.

With 21 tracks, the album explored themes like female empowerment, independence, heartbreak, and resilience—common tropes in modern rap, but presented through Latto’s distinctly Southern lens.

Latto’s rise echoes a broader trend of regional rap scenes gaining national recognition thanks to platforms like TikTok and streaming services.

Touring Triumph: The “Sugar Honey Iced Tea” Tour

The momentum didn’t stop at the album. In fall 2024, Latto headlined her own 22-city North American tour, bringing along Karrahbooo and Mariah The Scientist, two fellow Atlanta natives.

The Sugar Honey Iced Tea Tour launched in Tampa, Florida, and wrapped in Denver, Colorado. From the outset, the shows were full of high energy, immersive visuals, and crowd engagement. Latto often took time mid-set to reflect on her journey, from open mic nights to headlining sold-out venues.

Fans on social media praised her live vocals and stage presence. Each performance served as a visual diary of her growth—not just as a rapper, but as a performer and cultural figure.

What’s Next for Latto in 2025?

With “Somebody” already generating buzz and the “Blick Sum” remix still climbing playlists, fans are eager to know what’s next. Will there be another project before year’s end? Another tour? A festival run?

While nothing is confirmed yet, Latto has hinted at releasing a deluxe version of Sugar Honey Iced Tea, possibly with additional videos, unreleased tracks, and surprise collaborations.

In a landscape where artists must constantly evolve to stay relevant, Latto’s adaptability and authenticity give her a competitive edge. She continues to build a brand that feels both aspirational and relatable—equal parts boss energy and girl-next-door charm.

Latto Continues To Shine

Latto is not slowing down. “Somebody” proves she’s got the range, the visuals, and the business savvy to navigate the ever-evolving music industry. Whether she’s topping charts, going viral, or selling out shows, her moves are calculated—but never contrived.

In a genre where authenticity matters, Latto remains grounded, even as she continues to rise. With a clear vision, a strong support system, and unmatched work ethic, she’s not just participating in hip-hop—she’s helping redefine it.