OVO partners with Jacob & Co on new Owl Emblem necklace
The Drake era is far from over with his influence reaching far more than just music. Drake’s record label and lifestyle brand Octobers Very Own (OVO), is just as popular as his iconic sound. Created with co founders Oliver El- Khatib and Noah “40” Shebib, the brand highlights independent artist, unique clothing and merchandise collaborations. Their latest collaboration is with Jacob & Co on a unique OVO Owl Emblem necklace.
Although a rare collaboration, this isn’t the first time OVO created a unique line of merchandise. Founded in 2011, the brand started off with major partnerships including Roots Canada and the Toronto Raptors. As the demand for OVO products increased, the brand evolved into a full blown clothing line. Creating OVO gear for every season the brand released jackets, hoodies, shirts and more. OVO also collaborated with major brands like Air Jordan, Canada Goose, the NFL and The Simpsons.
Opening multiple store fronts in Los Angelos, Chicago, New York and of course Toronto, OVO is a trendsetter for fashion. The necklace features the signature OVO owl emblem, covered in 14K gold and sterling silver. Pre-order sales start November 8th.
OVO partners with Jacob & Co on new Owl Emblem Necklace
