BIA – “One Thing” [VIDEO]
BIA releases “One Thing” single
GRAMMY®-nominated, multi-platinum artist BIA returns with her latest single, “One Thing,” just in time to heat up playlists this summer. Produced by AzizTheShake and Hidde, the track is the Massachusetts-born rapper’s second 2025 release, following the May drop of her WNBA anthem “We On Go.”
This new track blends tropical warmth with lyrical finesse. BIA’s confident flow commands attention, and the production balances breezy melodies with rhythmic energy. Whether you’re chilling poolside or moving through the day with purpose, “One Thing” provides a smooth, infectious soundtrack.
A fresh summer sound with lasting appeal
Tropical pop has always had a moment in summer. But “One Thing” takes it up a notch. Instead of chasing fleeting trends, the sound feels timeless. The soft drums, catchy melodies, and warm instrumentation are instantly welcoming—yet grounded in intention. BIA doesn’t overcomplicate. She knows her voice is the instrument.
Her cadence is calm and cool. Her words are deliberate. That’s what separates a summer song from a seasonal gimmick. There’s both flair and substance here.
A meaningful nod to Lauryn Hill
What makes “One Thing” stand out even more is its inspiration. BIA has revealed that this track is an ode to Lauryn Hill. It’s not a direct imitation. Instead, it honors the values Hill stood for—authenticity, strength, and generational influence.
That influence echoes through the track’s tone. BIA crafts lines that carry emotional maturity, without sacrificing vibe. It’s modern rap infused with legacy spirit. That’s a tough balance—and one she pulls off with style. It’s the kind of tribute that connects younger listeners with history, and long-time fans with something fresh.
Bahamas backdrop brings visual life
Complementing the sound is a visually stunning music video directed by BenMarc. Shot in the Bahamas, it features BIA surrounded by lush island backdrops, vibrant fashion, and moments with locals that feel organic and unfiltered.
There’s no heavy editing or overdone glamour. Instead, we see her walking through neighborhoods, dancing on beaches, and sharing joy with the people there. These visuals aren’t just scenery—they tell a story.
It’s a reminder that global music doesn’t always have to mimic. Sometimes, it listens, connects, and coexists. That respect and engagement radiate from the screen.
Cultural reach beyond the charts
BIA isn’t just delivering hits—she’s building culture. Over the past few years, her collaborations with the WNBA, NHL, and Apple have taken her from rising rapper to cross-industry presence.
Her track “We On Go” became a key moment in sports culture. Played during games and events, it blended the worlds of women’s basketball and music. It wasn’t just background—it became part of the experience.
“One Thing” continues that evolution. It steps back from the arena and brings listeners into a more personal, yet just as powerful space. The result? BIA positions herself as more than just a performer—she’s a builder of moments.
Owning the WNBA All-Star spotlight
That role was especially clear during WNBA All-Star Weekend in Indianapolis. There, BIA had a commanding presence. She opened the weekend with her television debut of “We On Go” on Good Morning America—a national platform for a sport-inspired anthem.
Later, she took the pre-game stage during player introductions. That performance wasn’t just filler—it helped energize the crowd and set the tone. For an artist, those moments are invaluable. They turn sound into shared memory. BIA showed how music can amplify sport, and how artists can elevate the energy of cultural moments.
Themes that resonate year-round
“One Thing” does more than trend—it speaks to universal themes. It’s about confidence. BIA’s delivery is calm, but commanding. Her tone says, “I’ve done the work—and I know who I am.”
It’s also about legacy. Referencing Lauryn Hill isn’t just name-dropping. It’s a declaration of lineage. It shows reverence for the women who came before, and a vision for those coming next.
And finally, it’s about cultural growth. From music into fashion, sports, and beyond, BIA isn’t boxed in. That matters for artists today. Especially for young women of color building on their own terms.
These aren’t just themes for summer—they’re evergreen. They make the song, video, and moment worth revisiting months and years from now.
Why this matters to real people
If you’re just here for a summer hit—this is it. The vibe is right, the tempo is smooth, and it works whether you’re relaxing or getting things done.
But there’s more here if you’re paying attention.
If you’re an emerging artist, BIA’s path is a case study in building momentum—organically. She didn’t rush a rollout. She placed singles where they’d matter. She brought in legacy and originality. She let her work speak.
If you’re in branding or marketing, she’s proof that music doesn’t have to stay in one lane. Whether it’s sports, tech, or fashion, artists today can—and should—move across borders. But only when it’s real. Audiences can spot a gimmick. What BIA delivers is substance with style.
If you’re just someone looking for something meaningful to add to your playlist, “One Thing” gives you mood, message, and melody. That combination sticks.
A sound made for now—and next
The production, courtesy of AzizTheShake and Hidde, is stripped down in the best way. It doesn’t chase algorithmic tricks. It gives BIA space to breathe. The mix is clean. The melody hums beneath the beat without overpowering it. The rhythm is soft but steady—ideal for repeated listens.
It sounds good now. But it’s not tied to this moment. That’s the genius. You could play this a year from now, and it would still hit. That’s what makes it feel timeless.
Looking forward: More to come
With two strong singles in 2025, BIA is clearly ramping up. Whether it leads to an EP or full album, the groundwork is here. The visuals are cohesive. The messaging is intentional. The collaborations are strategic.
And she’s not just chasing hits—she’s crafting chapters. Each release adds to a bigger narrative. If “We On Go” was the sports anthem, “One Thing” is the personal elevation. That arc builds fan connection and longevity.
A moment that matters
“One Thing” isn’t just about summer. It’s about stepping into your lane with confidence. About honoring what came before while carving your own path. And about building an artistic identity that doesn’t rely on gimmicks.
For BIA, this single is more than a drop. It’s a declaration: she’s here, she’s growing, and she’s shaping the cultural space on her own terms.
So whether you’re tuning in for the beat, the visuals, or the message—there’s more than one thing to love.