A big reason for how hip hop media is consumed is due to DJ Akademiks. When he emerged, everything was done a certain way. Akademiks threw all of the rules out of the window, as he took over YouTube, extending into Instagram, and then Complex.
DJ Akademiks was once an actual DJ. In New Jersey, he made himself into a media powerhouse. As his platform grew, there were all kinds of offers, along with all kinds of backlash.
Gillie Da King and Wallo brought DJ Akademiks in, for “Million Dollaz Worth of Game.” In this interview, he explained how he built his empire. Definitely, he is considered one of the top media platforms.