Future ft. Drake, Travis Scott and Loe Shimmy – “Ya Hit” [VIDEO]
Future Drops Visuals For “Ya Hit”
Future is bringing some of hip-hop’s biggest names together for another major release. Following the surprise arrival of his latest single, “Ya Hit,” on Friday, the Atlanta rapper has officially unveiled the music video for the star-studded record. The track features Drake, Travis Scott and Loe Shimmy, while Sexyy Red also adds her personality to the song through memorable ad-libs.
The release immediately generated excitement among hip-hop fans because of the impressive lineup. Future, Drake and Travis Scott have each established themselves as major forces in the genre. Their collaborations have also produced some of the biggest records in recent hip-hop history. Adding Loe Shimmy to the lineup makes “Ya Hit” another notable moment for the rising Florida rapper.
The music video gives fans an opportunity to see the collaborators bring the record to life. It also offers a preview of what could be coming next from Future as he prepares for his highly anticipated next album.
Future Brings Hip-Hop’s Biggest Names Together for “Ya Hit”
Directed by Cotto and IWantJuan, the “Ya Hit” video brings together the different personalities behind the record. The visual has been described as an Avengers-style gathering of hip-hop talent, with Future leading the way alongside Drake, Travis Scott and Loe Shimmy.
Sexyy Red also contributes to the track through her ad-libs, adding another recognizable voice to the collaboration. Although she does not have a traditional featured verse, her presence helps give the record additional energy.
The surprise release of “Ya Hit” on Friday immediately became a major talking point across social media. Fans were particularly excited about hearing Future and Drake together again, especially with Travis Scott and Loe Shimmy also included in the collaboration.
Future and Drake have built an extensive history together. Their previous collaborations have delivered major commercial success and helped define different moments in modern hip-hop. They also joined forces for their 2015 collaborative mixtape, What a Time to Be Alive, which debuted at No. 1 on the Billboard 200.
Travis Scott has also shared several memorable records with both artists. His collaborations with Future have helped produce some popular moments in the trap and melodic hip-hop scenes. Meanwhile, his work with Drake includes the massive 2018 single “SICKO MODE,” which became one of the defining records of that era.
Loe Shimmy represents another exciting addition to the lineup. The Florida rapper has continued building his profile through melodic records and collaborations with established artists. His appearance alongside Future, Drake and Travis Scott provides another opportunity to introduce his music to an even larger audience.
Future Prepares for His Next Album
The arrival of “Ya Hit” also comes as Future prepares for the next chapter of his music career. The rapper has remained one of hip-hop’s most consistent hitmakers throughout the past decade, delivering multiple successful albums, singles and collaborations.
His upcoming project will follow The Real Me, which marked another significant achievement in his extensive catalog.
The album became Future’s 12th No. 1 album, further strengthening his position among the most successful rappers of his generation. It also gave him a historic milestone on Billboard’s Top R&B/Hip-Hop Albums chart.
With The Real Me, Future earned his 17th No. 1 title on that chart. That achievement tied him with Drake and The Temptations for the most No. 1 albums by any artist since the ranking launched in 1965.
The accomplishment is particularly impressive considering the different eras of music that Future has managed to navigate throughout his career. Since emerging from Atlanta, he has consistently adapted his sound while maintaining the musical identity that made him popular.
The Real Me also represented his 10th solo studio album. The project explored a more personal side of the rapper, moving beyond some of the mythology and larger-than-life imagery that have surrounded his public persona.
The album arrived following MIXTAPE PLUTO, which debuted at No. 1 on the Billboard 200 and later earned Platinum certification from the Recording Industry Association of America (RIAA).
Future has also continued delivering new music videos to support his recent releases. Most recently, he shared the Cole Bennett-directed visual for “Build A Bitch,” giving fans another look at the creative direction surrounding his music.
“California Girls” Reaches No. 1 at Urban Radio
Future’s recent success has also extended beyond his album releases.
His single “California Girls” climbed to No. 1 at U.S. Urban Radio, adding another major accomplishment to his already impressive collection of chart achievements.
The record’s performance demonstrates Future’s continued ability to connect with audiences through both his solo material and collaborations. His music has remained a consistent presence on radio, streaming platforms and the Billboard charts.
Future has also maintained an impressive run of collaborations with artists across different generations of hip-hop and R&B. His ability to work with established superstars while also giving rising artists opportunities has become an important part of his musical identity.
That approach is reflected in “Ya Hit.” While Drake and Travis Scott are already global superstars, Loe Shimmy continues to build his reputation as an emerging name. Sexyy Red’s ad-libs add another recognizable element to the record.
The combination makes the single particularly interesting as Future looks toward his next album era.
Future Set to Headline Camp Flog Gnaw
Future is also preparing to bring his music to the stage this weekend.
The Atlanta superstar is scheduled to headline Camp Flog Gnaw on Sunday, November 15. The annual music festival, founded by Tyler, The Creator, has become one of the most recognizable events in hip-hop and alternative music.
The festival regularly features major artists across hip-hop, R&B and other genres. Future’s headlining appearance gives him another major opportunity to connect with fans through a live performance.
His upcoming set also arrives at an interesting time in his career. With The Real Me continuing his historic album run and “Ya Hit” introducing another major collaboration, Future has plenty of recent material to bring to the stage.
Fans will undoubtedly be interested in seeing whether he incorporates “Ya Hit” into his performance. The song’s impressive lineup also makes it one of the more anticipated releases surrounding his upcoming album era.
Future Continues His Historic Hip-Hop Run
Future has spent more than a decade establishing himself as one of Atlanta’s most influential musical exports. From his early mixtape success to multiple Billboard 200 No. 1 albums, he has consistently remained relevant in an industry that constantly introduces new stars.
His influence can also be heard throughout modern trap music. Numerous artists have adopted elements of his melodic delivery, production choices and approach to creating emotionally charged records.
His collaborations with Drake have been particularly important to his career. Their chemistry has resulted in several major records, while their 2015 What a Time to Be Alive project remains an important moment in both artists’ discographies.
Travis Scott’s inclusion on “Ya Hit” makes the release even more significant. The Houston rapper has also developed an extensive history of successful collaborations and continues to be one of hip-hop’s biggest international performers.
Now, with Loe Shimmy and Sexyy Red also contributing to the record, Future has delivered another collaboration that brings together multiple recognizable names.
The “Ya Hit” video is another exciting release as fans wait to see what Future has planned for his next album. Following the success of The Real Me, his recent radio achievements and his upcoming Camp Flog Gnaw headlining performance, the Atlanta rapper is showing no signs of slowing down.
For now, fans can enjoy the new visual for “Ya Hit” and look forward to what Future delivers next.