GloRilla ft. Latto – “Procedure” [VIDEO]

GloRilla releases visuals for “Procedure” with Latto

GRAMMY-nominated artist GloRilla is taking the music industry by storm. Following her highly anticipated release of the music video for “PROCEDURE,” featuring ATL rapper Latto on Tuesday, and the announcement of her GLORIOUS Tour, she’s proving herself as one of the most exciting stars in hip-hop today. The new video, directed by Benny Boom, brings a fresh twist on the classic ’90s movie Set It Off, with GloRilla and Latto in the lead roles.

GloRilla’s “PROCEDURE” Video: A ‘Set It Off’ Reimagining

In the music video for “PROCEDURE,” GloRilla and Latto take on the roles of two savvy bank robbers, inspired by the classic ’90s film Set It Off. The high-energy video, directed by Benny Boom, has quickly captured the attention of fans for its action-packed plot and star-studded performances. GloRilla and Latto, known for their raw energy and unapologetic delivery, bring that same intensity to the video, which follows their daring heist.

In the narrative, the two female rappers team up with security guards to pull off a bank robbery that leads to the biggest payday of their lives. But the twist comes when GloRilla wakes up, realizing it was all a dream after receiving a phone call from her mother, none other than Set It Off star Vivica A. Fox.

The “PROCEDURE” video has already made waves, with its broadcast premiere across major platforms like MTV Live, MTVU, Yo! MTV, BET Jams, and BET Hip Hop. It even got a spot on the iconic Paramount Times Square billboards. This visual spectacle has solidified GloRilla’s status as an artist who is not only making waves with her music but also creating memorable, cinematic moments.

The Power of Collaborations: GloRilla and Latto

Collaborations are a key part of success in today’s music industry, and GloRilla’s partnership with Latto on “PROCEDURE” is a prime example. Both artists have already made their mark in hip-hop, with their individual hits dominating the charts.

GloRilla, whose debut album GLORIOUS debuted at No. 5 on the Billboard 200, has proven that she’s more than capable of carrying a track on her own. However, her collaborations with other artists like Latto, Megan Thee Stallion, and Sexyy Red have shown her versatility and ability to elevate songs with the right features.

Latto, who recently released her remix for “Blick Sum” featuring Playboi Carti, brings a unique Southern flavor to the track that complements GloRilla’s Memphis roots. Their combined energy on “PROCEDURE” has been praised for its powerful chemistry and engaging delivery.

As both artists continue to rise, their partnership shows the strength of female rappers supporting one another in an industry where they are often underrepresented.

GloRilla’s GLORIOUS Tour: What to Expect

The excitement doesn’t stop with the release of the video for “PROCEDURE.” GloRilla recently announced her GLORIOUS Tour, named after her debut album, which will kick off in March. The tour will make stops in major cities across the U.S., including New York, Atlanta, Houston, Chicago, and more. Fans can already purchase general tickets online, with more details available on her official website.

The GLORIOUS Tour is shaping up to be a major milestone in GloRilla’s career, as she continues to build a reputation as one of the hottest female rappers in the game. Her highly anticipated SNL performance earlier this year, where she delivered hits like “Yeah Glo!” and “WHATCHU KNOW ABOUT ME,” showcased her ability to captivate live audiences. With her debut tour, fans can expect high-energy performances, memorable stage moments, and of course, the hit songs that have made GloRilla a household name.

For those who might be new to GloRilla’s music, her debut album GLORIOUS features several chart-topping singles, including “Yeah Glo!,” “TGIF,” and “Wanna Be” featuring Megan Thee Stallion. The album’s success, debuting at No. 5 on the Billboard 200, solidified her place in hip-hop history, with the album’s unique blend of catchy hooks, gritty lyrics, and unapologetic attitude.

From Set It Off to SNL: GloRilla’s Cultural Impact

GloRilla’s rise to superstardom hasn’t just been about chart success; it’s also about her cultural impact. She made her debut on Saturday Night Live earlier this year, where she performed “Yeah Glo!” and “LET HER COOK,” further cementing her place in mainstream culture. Her appearance on SNL wasn’t just about her music, though. She also participated in a live skit with host Dave Chappelle, showing off her personality and comedic timing.

GloRilla’s growing influence is evident in her consistent presence in both the music and entertainment worlds. From her GRAMMY nominations to her viral moments on social media, she’s becoming a multifaceted artist who can blend music, style, and personality seamlessly. Her ascent has inspired countless fans, particularly young women of color, who see GloRilla as a beacon of self-confidence and creativity.

GRAMMY Nominations and Industry Recognition

This month, GloRilla’s hard work has been officially recognized with two GRAMMY nominations. Her double-platinum single “Yeah Glo!” earned nominations for Best Rap Song and Best Rap Performance, proving her talent extends beyond just commercial success. Her ability to blend catchy hooks with impactful lyrics has garnered the respect of critics and fans alike.

The nominations are just the latest in a long list of accolades for the artist. Last month, Billboard crowned GloRilla as the Hottest Female Rapper of 2024, further solidifying her place among the top tier of hip-hop artists. Her feature on Tyler, The Creator’s “Sticky” also earned her another Top 10 hit on the Billboard Hot 100, proving that her presence on tracks continues to be in high demand.

GloRilla’s recognition at such a high level speaks to her artistry and ability to connect with a wide audience. It’s no surprise that she continues to secure major industry awards and accolades.

GloRilla’s Enduring Appeal

While GloRilla’s rise to fame may feel like it happened overnight, her success is the result of years of hard work and dedication. As her career continues to evolve, her music will likely stand the test of time, with tracks like “Yeah Glo!” and “Wanna Be” becoming anthems in the hip-hop world. In a rapidly changing music industry, GloRilla has built a foundation for long-term success, one that transcends current trends.

Her authentic style, raw energy, and unapologetic persona have made her a favorite among hip-hop fans, and there’s no doubt that her influence will continue to grow in the years to come. As GloRilla prepares for her GLORIOUS Tour and gears up for future projects, fans can expect even more groundbreaking music and unforgettable moments.

GloRilla’s Bright Future in Hip-Hop

GloRilla is not just a moment; she’s a movement. With her breakout hit “Yeah Glo!,” her GRAMMY nominations, and her exciting new video for “PROCEDURE,” featuring Latto, GloRilla continues to redefine what it means to be a successful female rapper in today’s industry. Whether she’s pulling off bank heists in Set It Off-inspired music videos or making history with her debut album, GloRilla is here to stay.

Keep an eye out for the GLORIOUS Tour in 2025, as GloRilla is only getting started.