GloRilla previews “Procedure” video with Latto [VIDEO]

GloRilla Teases “Procedure” Video with Latto

GloRilla is ready to deliver more visual heat from her highly successful debut album Glorious. After the initial success of her 16-track album and chart-topping hits, she’s now set to drop a highly anticipated music video for the song “Procedure.” Featuring the powerhouse rapper Latto, the video promises to be an exciting visual treat for fans. The video, previewed earlier this week, is set to drop on February 4, and it’s bound to keep the buzz around GloRilla’s rising career going strong.

But that’s not all—GloRilla has also announced the dates for her Glorious tour, set to kick off in March. Fans can expect high-energy performances and a setlist packed with her biggest hits. Read on to get all the details about the video, tour, and what’s next for GloRilla!

GloRilla’s “Glorious” Album: A Major Milestone

When GloRilla dropped her debut album Glorious, it was clear that she was ready to cement herself as one of hip-hop’s most promising new stars. The album features a diverse lineup of guest artists, including the legendary Kirk Franklin, Megan Thee Stallion, and the infectious Sexyy Red, among others. With such a range of collaborations, Glorious became an instant hit, landing at #5 on the Billboard 200 in its debut week.

From the high-energy anthem “Whatchu Kno About Me” with Sexyy Red to deeper, more introspective tracks like “Queen Of Memphis,” GloRilla showcased her versatility as an artist. The album blends southern rap with mainstream appeal, while still staying true to Glo’s Memphis roots.

Moreover, what’s interesting about Glorious is its ability to balance commercial success with authentic storytelling. Whether she’s flexing her skills on upbeat, braggadocious tracks or getting introspective about her journey, GloRilla proves she’s a multi-dimensional artist with a lot to say. And now, she’s ready to take that storytelling to the visual realm.

The “Procedure” Video: Set to Be a Cinematic Experience

When GloRilla teased the video for “Procedure” on Monday night, fans immediately got excited. The preview hints at a visual treatment that pulls inspiration from the 1996 classic film Set It Off. In the preview, we see GloRilla and Latto in full-blown boss mode, ready to take over the game. The movie-like theme is a nod to a time when storytelling in music videos was just as important as the song itself. For a song like “Procedure,” which features both GloRilla and Latto spitting hard bars, this visual direction couldn’t be more fitting.

The Set It Off reference is key. The 90s film about four women pulling off a bank robbery was full of grit, style, and emotion. Those same elements are likely to play a major role in the “Procedure” video, where both GloRilla and Latto will probably tap into a bold, no-nonsense aesthetic. Fans can expect heavy drama, high stakes, and plenty of fierce moments.

Furthermore, the video’s release on February 4 couldn’t be more perfect, as it marks the beginning of a new chapter in GloRilla’s career. Between the music, the visuals, and the strategic timing of the release, this video is set to build even more anticipation for the album and her upcoming tour.

GloRilla and Latto: A Dynamic Collaboration

When you combine GloRilla’s Memphis energy with Latto’s Southern-flavored trap style, the result is a rap powerhouse duo. Both artists have been on the rise over the past few years, each carving out their own lane in hip-hop. Latto, who gained significant attention with hits like “Big Energy” and “Muwop,” complements GloRilla’s raw, unapologetic delivery perfectly.

Their collaboration on “Procedure” is one of the standout moments on Glorious. The track brings out the best in both artists, and the chemistry they share is evident. Latto’s playful, yet confident verses mesh well with GloRilla’s straight-to-the-point bars, making the song one of the most dynamic on the album.

In the video, fans can expect Latto to bring her signature swagger and sharp visuals, while GloRilla continues to prove why she’s one of the most exciting voices in rap today. With their combined star power, this video has all the makings of a visual and cultural moment.

What’s Next: GloRilla’s Glorious Tour

As if the Procedure video wasn’t enough to get fans hyped, GloRilla has also announced the dates for her Glorious Tour. Set to kick off on March 5 in Oklahoma City, the tour will bring GloRilla’s energy to cities across the U.S., culminating with a special hometown performance in Memphis. While the final date and venue for her Memphis show have yet to be revealed, the anticipation is already building for what promises to be an unforgettable show.

GloRilla has always been known for her fiery live performances, and the Glorious Tour will give fans a chance to see her raw energy in person. Whether performing her bangers or deep cuts from the album, GloRilla is sure to leave a lasting impression on concertgoers.

For fans wondering what they can expect, GloRilla’s live shows are often filled with high-energy moments, crowd interaction, and a mix of her favorite tracks. Given the success of Glorious, it’s safe to say her upcoming performances will be nothing short of spectacular. This also comes after Glo was nominated for two Grammys, for her “Yeah Glo” single. (Best Rap Song and Best Rap Performance)

The Rise of GloRilla: From Memphis to Global Stardom

GloRilla’s rise in the rap game has been nothing short of meteoric. From her viral breakout track “F.N.F. (Let’s Go)” to her current position as one of the most sought-after artists in hip-hop, GloRilla has already achieved what many rappers spend years trying to accomplish. Her success is a testament to the power of hard work, authenticity, and staying true to one’s roots.

Hailing from Memphis, GloRilla brings a unique perspective to the genre. Her music reflects the gritty streets of her hometown while tapping into universal themes of resilience, empowerment, and success. This combination has allowed her to resonate with fans not only in the South but across the world.

Her ability to blend catchy hooks with sharp lyricism makes her an artist to watch in the coming years. With each new release, GloRilla continues to push the envelope and experiment with new sounds and visuals, setting herself apart from the competition.

Fans Can’t Wait for More: What to Expect in 2025

Looking ahead, 2025 is shaping up to be another massive year for GloRilla. After the release of her Glorious album, the accompanying visuals, and the upcoming tour, it’s clear that GloRilla is positioning herself to be a major force in hip-hop for years to come. Her fans, known for their undying support, are eagerly anticipating her next move.

Whether it’s more collaborations, more visuals, or even a new album, GloRilla’s ability to evolve and keep things fresh is what makes her one of the most exciting artists in the game right now. As the “Procedure” video drops and the tour begins, expect GloRilla to continue to rise.

Conclusion

With the release of the “Procedure” video and the announcement of her Glorious Tour, GloRilla is setting the stage for even more success in 2025. From the star-studded collaborations on her debut album to her unforgettable live performances, GloRilla is showing no signs of slowing down. Whether you’re a longtime fan or just discovering her music, now is the perfect time to jump on the GloRilla bandwagon.

As her career continues to soar, one thing is clear: GloRilla is here to stay, and she’s just getting started.