Gloss Up – “Cycle” [VIDEO]

Gloss Up, the buzzing Memphis rapper, is back and better than ever in 2025 with her highly anticipated new single, Cycle. Known for her high-energy performances, catchy beats, and undeniable lyricism, the rising star has proven time and again that she’s not just a one-hit wonder. With Cycle, Gloss Up aims to take her career to new heights, delivering a fresh track that blends her unique style with a powerful message. This marks the rapper’s first release of the year, following her October 2024 single BTD, “Seeing Red” single in November and the success of her Not Ya Girl: Act 1 EP, a project that solidified her place in the rap scene.

Gloss Up’s Rise in the Rap Game

Gloss Up, born in Memphis, has quickly emerged as one of the most exciting voices in Southern rap. Her distinct style blends gritty street narratives with catchy hooks, and her powerful delivery is a reflection of the confidence and authenticity she brings to her music. Gloss’ rise to prominence has been steady, with her early mixtapes showcasing her ability to blend hard-hitting beats with sharp, relatable lyrics.

The rapper’s journey gained serious momentum in 2024. With her Not Ya Girl: Act EP, which featured collaborations with artists like Hunxho, Skilla Baby, and Jacquees, she showcased her versatility as both a solo artist and a collaborative force. The project earned positive reviews for its balance of street anthems and radio-friendly tracks. Gloss’ ability to switch between raw bars and melodic hooks made her an artist to watch in 2024 and has undoubtedly set her up for a stellar year in 2025.

Cycle: Gloss Up’s 2025 Comeback

Cycle marks Gloss Up’s first release of 2025, and it’s clear from the opening notes that she’s bringing the heat. The track is an anthem for anyone who’s found themselves stuck in a loop, constantly dealing with the highs and lows of life. Gloss Up uses her lyrical prowess to express the cyclical nature of her own personal journey—one that reflects struggle, resilience, and growth.

“Cycle” is more than just a song; it’s an emotional rollercoaster that resonates with listeners who can relate to being caught in repetitive patterns, whether in relationships, personal battles, or chasing dreams. The beat, a fusion of hard-hitting 808s and melodic undertones, perfectly complements Gloss’ vocal delivery, capturing the energy and intensity she’s known for.

One of the standout qualities of Cycle is Gloss Up’s ability to blend vulnerability with confidence. While many rappers shy away from showing emotion in their music, Gloss uses her lyrics to offer a glimpse into her mindset and personal journey. This authenticity allows her to connect with fans on a deeper level, cementing her place as one of the most relatable voices in rap today.

Gloss Up’s Consistent Output: Building a Strong 2024

Before dropping Cycle, Gloss Up had an impressive 2024. One of the standout releases of the year was her single BTD, which was a direct follow-up to her earlier hits. The song was a catchy, upbeat banger that continued to display her lyrical prowess and songwriting ability. In addition to BTD, her Not Ya Girl: Vol 1 EP was a critical success, helping to build anticipation for her future projects. The EP’s blend of street energy and commercial appeal drew attention from fans and critics alike.

Not Ya Girl: Vol 1 was particularly significant in showcasing Gloss’ growth as an artist. The project was rich in collaboration, with notable features from up-and-coming artists like Hunxho, Skilla Baby, and Jacquees. These features helped elevate the overall sound of the project, allowing Gloss to experiment with different musical styles while still maintaining her raw, authentic voice.

The success of the EP, combined with her non-stop work ethic, solidified Gloss Up as a standout artist in Memphis’ rap scene. It’s clear that Gloss is not just a rapper but an artist with an expanding catalog and an evolving sound that will continue to capture attention in the years to come.

What’s Next for Gloss Up in 2025?

With Cycle already making waves, fans are eagerly awaiting what Gloss Up has in store for the rest of 2025. Based on her track record, it’s safe to say that she’s only getting started. The rapper has already shown her ability to craft both street anthems and introspective tracks, and it’s likely that future releases will continue to showcase her versatility.

Gloss Up’s upcoming music will likely reflect her growth, both personally and professionally. As an artist who’s never shied away from taking risks and trying new things, it’s exciting to think about the sounds and collaborations she might explore in the future. Whether she continues to work with established artists or seeks out fresh talent, it’s clear that Gloss Up’s potential is limitless.

One area where Gloss Up could make a significant impact is in the world of live performances. Her high-energy stage presence is something that fans have come to expect, and as she grows her fanbase, her live shows will likely become an essential part of her brand. Whether she embarks on a nationwide tour or performs at major festivals, Gloss Up’s performance abilities are another avenue where she could shine.

Gloss Up’s Impact on Memphis Rap

As one of the leading voices in Memphis’ vibrant rap scene, Gloss Up is helping to shape the sound of the city for the next generation. Memphis has a rich history of producing legendary rap artists, from Three 6 Mafia to Yo Gotti, and Gloss Up is the latest artist to carry that torch. Her unique blend of street knowledge, charisma, and emotional depth is helping to redefine the Memphis sound for a new era.

Memphis has always been known for its gritty, hard-hitting beats and raw storytelling, and Gloss Up is certainly no exception. However, what sets her apart is her ability to balance street realism with a sense of relatability that makes her music resonate with a wide audience. Gloss Up is not just rapping about her experiences; she’s rapping about universal themes like struggle, perseverance, and the complexities of human emotion. This has earned her a dedicated following both in Memphis and beyond.

Why Gloss Up is One to Watch

With Cycle kicking off 2025 on a high note, Gloss Up’s trajectory seems destined for even greater heights. Her growth as an artist, consistent output, and ability to stay authentic in a rapidly changing industry make her an exciting figure in the world of hip-hop.

Whether she’s releasing new music, collaborating with other artists, or performing live, Gloss Up is continuing to prove that she’s a force to be reckoned with. As one of Memphis’ brightest stars, she’s well on her way to becoming a household name in the rap game. The future looks bright for Gloss Up, and fans can’t wait to see where her journey takes her next.

Gloss Up’s Cycle is just the beginning of what promises to be another successful year for the Memphis rapper. With a string of impressive releases already behind her, there’s no doubt that she’ll continue to be a major player in the world of hip-hop in 2025. Fans and music lovers alike should keep their eyes and ears peeled for what comes next. If Cycle is any indication, it’s going to be a year full of fire and energy from Gloss Up.