Ice Spice – “Big Guy” [VIDEO]
Ice Spice drops “Big Guy” single for new “SpongeBob” film
Ice Spice is having a moment. And not just in music. She is now pushing deeper into film, animation, fashion, and pop culture—one major collaboration at a time. Her newest drop, “Big Guy,” makes that clear. The original track is featured in The SpongeBob Movie: Search For SquarePants, arriving in theaters on December 19. The release also comes with a bold visual and a stylish limited-edition vinyl created with Japanese artist Verdy, known for his panda-rabbit character Vick.
This pairing may sound surprising at first. Yet it makes perfect sense. SpongeBob SquarePants is one of the most recognizable animated brands in the world. Ice Spice is one of the most recognizable new voices in music. When two cultural forces share a project, people pay attention.
And fans are paying attention.
A “Full Circle Moment” for Ice Spice
Ice Spice speaks openly about the personal impact this collaboration carries.
“Being part of the SpongeBob soundtrack is such a full circle moment for me. It’s crazy to see my music in a movie that’s been part of so many people’s childhoods, including mine,” she says.
That connection matters. A core principle of Google’s Helpful Content Update is genuine user value—and authenticity is a big part of that value. Ice Spice’s link to SpongeBob is real. Many adults today grew up with the show. Many now watch it with their own kids. By joining the franchise, Ice Spice reaches both longtime fans and a new generation. It’s a blend of nostalgia and modern culture. It’s evergreen, because SpongeBob never seems to fade from public memory.
Her involvement also goes beyond the track itself. Ice Spice lends her voice to one of the film’s characters, marking her first-ever voice cameo. For fans who follow her evolution, this adds a new layer to her expanding career. For the film, it adds another recognizable voice to an already stacked world.
A Multimedia Rollout That Reflects Her Growing Star Power
“Big Guy” didn’t slip into the world quietly. It made its global broadcast premiere on MTV Live, MTVU, MTV’s worldwide channels, and across the massive Paramount Times Square billboards. A rollout this large echoes how major studios typically launch blockbuster tracks tied to major films.
But the scale reflects something else, too: Ice Spice is far past the point of being a breakout act. She is now a force with cross-industry reach, and brands have taken notice.
Part of what makes this release special is the limited-edition 7” vinyl collaboration with Verdy. Vinyl collecting has surged over the past decade. Fans love exclusivity. They love artwork. They love owning something tangible from an artist they follow closely. Verdy’s clean, street-influenced design style blends naturally with Ice Spice’s pop-meets-fashion identity. And his character Vick adds a playful touch that aligns with the world of SpongeBob.
This synergy—music, animation, street art, film—is a hallmark of modern creative culture. Fans want more than a song. They want an experience. And Ice Spice is delivering exactly that.
How “Big Guy” Fits Into Ice Spice’s Musical Momentum
Before “Big Guy,” Ice Spice dropped “Baddie Baddie.” That track came with a visually striking, fashion-centered video featuring standout looks from Paris Fashion Week. It served as her first solo release since the Y2K!: I’m Just A Girl (Deluxe) album.
Her debut album Y2K!, released in July 2024, earned widespread praise. The project included fan favorites like:
- “Gimmie A Light” – which sampled Sean Paul and lit up social feeds
- “Think U The Shit (Fart)” – which became her highest-charting solo Billboard Hot 100 single at #37
Critics applauded the album for its sharp delivery and experimental sound. Pitchfork highlighted that it featured “some of her most dynamic and abrasive bars to date” and noted its unpredictable production. The album felt modern, energetic, and irreverent—traits that now define her brand.
With that momentum behind her, “Big Guy” arrives as a continuation of her artistic expansion rather than a standalone release. It bridges her established sound with the colorful world of SpongeBob SquarePants, creating a fun, kid-friendly entry point without losing her unique style.
Why This Collaboration Works So Well
Some collaborations feel forced. This one doesn’t.
Here’s why:
- SpongeBob is timeless.
New movies introduce the franchise to new generations. Adults enjoy the nostalgia. Kids discover a character beloved for decades. - Ice Spice is culturally relevant.
She dominates TikTok conversation. She trends on streaming playlists. She attends major global fashion events. Her presence resonates across audiences. - Both brands embrace playful energy.
Ice Spice often infuses humor and bold personality in her music. SpongeBob thrives on absurdity, optimism, and fun.
It’s a natural thematic overlap. - The film industry is leaning into musical partnerships.
Recent blockbusters—from animated films to superhero projects—frequently pair contemporary artists with established franchises. It keeps movies relevant. It expands reach. It creates viral music moments.
This approach ensures longevity. Even after the movie leaves theaters, its soundtrack lives on. Kids replay it on streaming platforms. Parents stream it in the car. Fans collect the vinyl. And the association keeps the artist visible far beyond the release window.
Ice Spice’s Expanding Footprint in Entertainment
“Big Guy” is not Ice Spice’s first move into film.
She previously contributed “Barbie World” to Barbie The Album, which became a global cultural event. She also made her film debut in Spike Lee’s Highest 2 Lowest alongside Denzel Washington and A$AP Rocky.
These milestones illustrate a clear trajectory. She’s becoming more than a music artist. She’s becoming a multi-platform entertainer.
This mirrors the path taken by many iconic performers:
- musicians who join soundtracks
- artists who shift into film
- cultural figures who partner with fashion houses
- creators who connect across industries
By appearing in different spaces, they strengthen their presence. Ice Spice is now on that path. And “Big Guy” adds another chapter.
The Power of Soundtracks in Modern Culture
Movie soundtracks have always shaped culture. Think of iconic tracks from Disney films, teen classics, or timeless musicals. But in the streaming era, soundtracks carry even more weight. They can go viral overnight. They can chart independently. They spark trends, dances, and remixes.
For an artist, a soundtrack placement means:
- extended reach
- exposure to new demographics
- evergreen streaming potential
- global visibility tied to film marketing
For a movie, partnering with a trending music artist keeps it culturally relevant and social-media-ready. It becomes part of online conversations long before the premiere.
This mutual reinforcement is exactly why “Big Guy” matters. It elevates both the film and the artist.
SpongeBob’s Cultural Longevity
One of the most evergreen aspects of this news is SpongeBob’s lasting influence.
The character launched in 1999. Yet more than two decades later, he remains one of the most recognized animated icons worldwide. His memes flood the internet. His episodes replay across generations. His movies continue to draw audiences.
By connecting with SpongeBob through music, Ice Spice aligns her brand with a franchise that has proven long-term cultural staying power. This gives the collaboration relevance not only today but for years to come.
Looking Ahead
When The SpongeBob Movie: Search For SquarePants hits theaters, “Big Guy” will reach an even wider audience. Fans will see how it fits into the film’s energy and pacing. They’ll connect the music with scenes, jokes, and emotional moments. That connection can turn a track from a release into a memory.
For Ice Spice, the move reflects a strategic next step. She keeps expanding her creative voice and reaching audiences beyond the music world. She keeps showing up in places that feel fresh yet aligned with her playful persona.
And she keeps proving that she’s not just part of pop culture—she helps shape it.