Jay Critch rose to fame, in 2016, as a part of Rich The Kid’s crew. At the same time, NYC was taking over the game. There were a ton of rappers emerging from the Big Apple. But, Jay Critch was the most-popular rapper coming up, at the time. All fans noticed was a slowdown in his music releases, but there was business going on.
It turns out, Jay Critch had internal friction going on. Last year, Critch revealed he is no longer a part of the Rich Forever label. Not only is Jay Critch off the label, he and Rich The Kid have beef. Declaring his independence, Jay Critch is back with music under his own Talk Money Ent. label. Earlier this year, he dropped his project, Critch Tape, to much success.
During the holiday season, Jay Critch was busy, as he offered a lot of new visuals. Recently, he released his single, “Deadline,” featuring Prince Swanny. A rising international star in his own right, Prince Swanny is someone to be on the lookout for. Together, he and Jay Critch have returned to offer the visuals to the single, “Deadline.”