Latto – “Chicken Grease” [VIDEO]

Latto reveals visuals for “Chicken Grease”

Latto is back in full form with the release of her new music video for “Chicken Grease,” a standout track from her 2024 album Sugar Honey Iced Tea. The video is pure Southern summer vibes—ATVs kicking up dirt, jet skis slicing through the water, and Latto surrounded by friends who bring just as much energy as she does.

It’s loud, colorful, and unapologetically fun. But beyond the visuals, “Chicken Grease” offers a deeper layer of cultural homage. The track samples T.I.’s iconic 2003 hit “24s,” a foundational record in the Atlanta hip-hop scene. With that connection, Latto isn’t just dropping a summer banger—she’s planting her flag firmly within the legacy of ATL rap royalty.

Sugar Honey Iced Tea: An Album Built to Last

Sugar Honey Iced Tea, Latto’s third studio album, arrived in August 2024 and immediately made waves. The album debuted at No. 15 on the Billboard 200—matching her career high—and climbed even higher on the Top R&B/Hip-Hop Albums chart, peaking at No. 2.

With 23 tracks and a runtime that spans well over an hour, the album is loaded with variety. Big features from artists like Megan Thee Stallion, Ciara, Flo Milli, Coco Jones, Mariah the Scientist, and Young Nudy helped elevate the project into a full-blown event. But Latto doesn’t hide behind features. She takes the lead across the project, switching effortlessly between gritty bars and melodic flows.

Sugar Honey Iced Tea is an unapologetic celebration of Atlanta culture, femininity, and success on her own terms. It’s not just an album—it’s a statement of who Latto is right now.

Chicken Grease: A Visual Celebration of the South

The video for “Chicken Grease” isn’t trying to be too serious—and that’s exactly why it works. Shot in a rural yet vibrant setting, the visuals showcase Latto living it up on ATV bikes, riding boats with friends, and throwing a party that feels both massive and personal.

There’s a sense of freedom in the way the video moves. It mirrors the carefree energy of the song itself, which blends a thumping bassline with a classic Southern rap sample. By flipping T.I.’s “24s,” Latto not only tips her hat to a legend, but also signals that she’s part of the new generation redefining what Atlanta rap sounds like in 2025.

And it’s not just about nostalgia. The visuals for “Chicken Grease” feel current and TikTok-ready. From danceable moments to flashy scenes of off-road antics, Latto knows her audience. She’s made a video that looks as good in a 60-second social media clip as it does on a big screen.

From “Blick Sum” to “Somebody”: A Consistent Hitmaker

The “Chicken Grease” release is the latest in a string of successful moments during Latto’s Sugar Honey Iced Tea era. Earlier this year, she released a remix of “Blick Sum” with fellow Atlanta rapper Playboi Carti. The pairing was unexpected but powerful—two wildly different ATL artists uniting on a track that managed to sound both experimental and authentic.

Then came “Somebody,” her first official single of 2025. Released in May, the track arrived just in time to claim space on summer playlists. The song features a catchy sample and a smooth, tropical beat that feels made for warm nights and road trips. Its accompanying video, filmed in Jamaica, captured a breezy, vacation-ready version of Latto, adding more range to her already diverse visual catalog.

With each release, Latto continues to prove she’s not a one-trick pony. Whether she’s dropping hard-hitting rap tracks or smooth radio-friendly singles, she maintains a clear sense of identity.

Atlanta Roots Run Deep

What makes Latto stand out isn’t just her versatility—it’s her authenticity. She doesn’t just claim Atlanta, she lives and breathes it in her music, visuals, and fashion. From sampling T.I. to collaborating with local talents like Young Nudy, she carries the city’s culture with pride.

Her nods to Atlanta aren’t performative. They’re foundational. By weaving in recognizable beats and Southern slang, she keeps her sound grounded in the city that raised her—even as her fame stretches far beyond Georgia.

This type of authenticity aligns perfectly with Google’s Helpful Content Update (HCU) values. Latto’s content is original, informative to fans and music lovers, and created with her core audience in mind. Her art doesn’t pander to trends—it sets them, with a clear user-first focus.

A Fan-First Artist in a Stream-First World

One of the keys to Latto’s continued success is her ability to connect. She’s not just releasing music—she’s cultivating a full experience. The Sugar Honey Iced Tea album rollout included behind-the-scenes content, personalized fan interactions, and a world tour that wrapped in July 2025.

From Tampa to Toronto to Brussels, fans were treated to dynamic performances that brought the album to life. The tour proved that Latto isn’t just a studio artist—she’s a full-on performer who commands attention from the stage.

Online, she continues to engage through social media, sharing everything from studio sneak peeks to candid moments. This consistent, authentic communication strategy keeps fans invested not only in her music, but in her journey.

Empowerment, Authenticity, Fun

“Chicken Grease” may be a summer single, but its themes are evergreen. The visuals celebrate freedom, friendship, and Southern culture—all elements that resonate year-round.

It also fits into a broader movement in hip-hop, where women are more visible and powerful than ever. Latto isn’t asking for a seat at the table—she’s building her own and inviting others to join. Her lyrics mix self-love with swagger, confidence with community, and ambition with joy.

For new fans just discovering her through a viral TikTok or Spotify playlist, “Chicken Grease” is a perfect entry point. For longtime supporters, it’s another confirmation that Latto remains rooted, rising, and ready for more.

Latto Is Just Getting Started

With “Chicken Grease,” Latto closes out the Sugar Honey Iced Tea album cycle on a high note. The track’s nostalgic beat, energetic visuals, and Atlanta flavor make it one of the strongest visual moments from the era.

But this doesn’t feel like an ending. If anything, it’s a warm-up for what’s next. Between collaborations, strong singles, and consistently engaging content, Latto continues to grow her fanbase while staying true to her identity.

And that’s the magic. She’s not just chasing hits—she’s building a legacy. One that honors where she’s from while reaching toward where she’s going.