Maino’s “We Keep It Rockin'” Video Is A Celebration of New York Hip-Hop
New York City has long been the heartbeat of hip-hop, and Maino is determined to keep that legacy alive. With the release of his new music video We Keep It Rockin’, the Brooklyn rapper gathers some of the city’s biggest names for an anthem dedicated to the Empire State. Featuring Swizz Beatz, Jadakiss, Jim Jones, and Joell Ortiz, the track pays homage to the city’s rich musical heritage. Meanwhile, they’re also injecting new energy into the scene.
The music video, directed by Ron Adkins and Karl Lawrence, is shot at the vibrant Amnesia NYC nightclub, capturing the essence of a classic New York party. Cameos from fellow rap stars Juelz Santana and Lloyd Banks further add to the video’s star power. Therefore, reinforcing its place as an essential moment for the city’s hip-hop scene.
The Music Video: New York in the Spotlight
We Keep It Rockin’ serves as a tribute to the spirit of New York. Thus, drawing inspiration from 2Pac’s classic California Love. Using the same Joe Cocker Woman to Woman sample, the song’s booming production and celebratory hook create an infectious energy that makes it impossible to ignore.
The video opens with flashing lights, packed crowds, and a high-energy atmosphere, immediately drawing viewers into the world of New York nightlife. Each artist delivers their verse with signature charisma. Therefore, showcasing their borough pride. Meanwhile, also giving nods to the city’s cultural impact. From the Bronx to Brooklyn, Manhattan to Harlem, every verse contributes to the larger-than-life persona that We Keep It Rockin’ embodies.
Breaking Down the Verses
Maino Sets the Tone
Maino kicks off the track with undeniable confidence. As a result, rolling into the club with an energy that demands attention:
“Roll up in the club like BOW! / We ‘gon need our bottles right now, now, now…”
He has lines about diamond-studded wrists, fast cars, and the iconic New York lifestyle. So, he paints a picture of a city that never sleeps. His verse reflects the hunger and determination that define NYC hustle. Therefore, making it clear that he is here to claim his place in the city’s hip-hop legacy.
Swizz Beatz Brings the Energy
Swizz Beatz is known for his signature high-energy ad-libs and production. So, keeps the momentum going with a verse that blends bravado with playful swagger:
“Swizzy Blanco from the Bronx yo / See me in my Aston I’m movin real slow…”
His call-and-response style, combined with anthemic chants, elevates the track’s party vibe. He makes it clear that New York’s hip-hop scene is alive and well, declaring his role as a kingmaker who’s helped shape the careers of countless artists. Also, this song originated on his weekly series, as he produced it.
Jim Jones Keeps It Street
Jim Jones delivers a verse filled with street wisdom and Harlem pride. Known for his gritty delivery and unfiltered lyrics, Jones keeps it real as he describes life in the city, the highs and lows, and the unwavering loyalty that defines New York hustlers:
“Spent 40 on the watch, keep the wrist gleamin’ / I’m in the hood in the drop, got the whip leanin’…”
His verse serves as a reminder that while the city is known for its glitz and glamour, it is also built on perseverance and street smarts.
Jadakiss Brings Lyrical Mastery
Jadakiss, as always, comes through with slick wordplay and razor-sharp delivery:
“Take a trip Up Top, they turnin’ niggas to mincemeat / It’s on soon as you cross 110th Street…”
His verse is a nod to the classic New York hip-hop sound, effortlessly blending wisdom, punchlines, and street tales. Whether referencing the struggles of the boroughs or flexing his dominance in the rap game, Jada proves once again why he remains one of NYC’s most respected lyricists.
Joell Ortiz Represents for the Underdogs
Joell Ortiz closes out the track with a powerful verse that cements his status as one of the city’s top wordsmiths:
“Uhh, you know they had to put the papi on it / Like my fans when I crowd dive I’mma catch a body on it…”
As a proud representative of Brooklyn, Ortiz mixes humor with hard-hitting rhymes, addressing the critics while making it clear that he is a force to be reckoned with. His Puerto Rican heritage also shines through, reminding listeners that NYC’s hip-hop scene is diverse and deeply rooted in cultural pride.
A Much-Needed Boost for New York Hip-Hop
Over the past few years, the dominance of New York rap has been challenged by rising scenes in the South, Midwest, and West Coast. Artists like Jay-Z, Nas, and 50 Cent continue to hold legendary status. However, the city has struggled to maintain its grip on mainstream hip-hop. We Keep It Rockin’ arrives at the perfect time. Therefore, serving as a battle cry for the resurgence of East Coast rap.
Maino’s mission with this track is clear: remind the world that New York is still a powerhouse in hip-hop. This is an all-star lineup and a video that encapsulates the city’s energy. So, We Keep It Rockin’ is more than just a song—it’s a statement.
The Road to The Day After Tomorrow
With We Keep It Rockin’ making waves, all eyes are on Maino’s highly anticipated sophomore album, The Day After Tomorrow. After the success of his debut album If Tomorrow Comes…, which featured hits like Hi Hater and All the Above, Maino is looking to solidify his place as a leading figure in New York rap.
The release of We Keep It Rockin’ suggests that The Day After Tomorrow will be an album packed with street anthems and radio-ready singles. So, there is a renewed focus on putting New York hip-hop back at the forefront. While the album has faced delays, this new video proves that Maino is more than ready to deliver another impactful project.
Final Thoughts: New York’s Anthem for 2011
We Keep It Rockin’ is more than just a music video—it’s a rallying cry for New York hip-hop. With a powerhouse lineup of NYC rap legends, the song and video serve as a reminder of the city’s influence on the genre. The visuals capture the essence of New York nightlife. Meanwhile, each artist brings their unique energy to the track. Therefore, making it an undeniable anthem.
As Maino gears up for his next album, this release proves that he has the skills, the connections, and the vision to bring New York back to the forefront of hip-hop. For fans of East Coast rap, We Keep It Rockin’ is a must-watch, and for New Yorkers, it’s a moment of pride. The city that never sleeps is wide awake, and Maino is making sure everyone knows it.
