Tyla – “Bliss” [VIDEO]

Tyla releases visuals for “Bliss” single

Tyla has dropped a new single — and it’s nothing short of explosive. Her latest track, “Bliss,” arrives with an eruptive music video that cements her place among the most dynamic voices in pop and Afrobeats. Known for blending amapiano with contemporary R&B, Tyla’s distinctive sound continues to set her apart. But with “Bliss,” she turns the volume up on vulnerability, performance, and visual artistry.

This isn’t just another hit. It’s a bold evolution in sound and vision — one that confirms Tyla is here to stay.

The Sound of ‘Bliss’: A Genre-Defying Experience

“Bliss” rides the rhythmic backbone of amapiano, the South African house subgenre that Tyla helped bring to global charts. Produced by Nolan Lambroza, Dylan Wiggins, and the Grammy-winning duo Nova Wav, the track features syncopated drums layered with soft, airy vocals. The contrast is stunning.

While the lyrics evoke intimacy and longing, the beat pulses with energy. This duality is what makes Tyla’s music so magnetic — deeply emotional yet ready for the dance floor.

Fans and critics alike have compared the sonics of “Bliss” to early 2000s R&B icons like Aaliyah, though with a distinct Afro-fusion twist that reflects Tyla’s roots. Her delivery is featherlight but grounded, allowing listeners to feel every note, every breath.

A Visual Feast: The ‘Bliss’ Music Video

Released alongside the single, the “Bliss” video is a cinematic desert dreamscape. Shot in an arid landscape filled with billowing smoke and fiery visuals, the video mirrors the emotional explosion of the song. Close-up shots of Tyla create intimacy, while wide, sweeping desert scenes suggest emotional release and freedom.

She isn’t just performing — she’s telling a story with her eyes, her body, her surroundings.

The video has already sparked buzz across YouTube and social media, with fans praising its visual intensity and fashion-forward styling. It’s further proof that Tyla knows how to craft a moment — not just a song.

Historic Firsts: Tyla’s Breakout Is One for the Books

Tyla is not just climbing charts — she’s rewriting them. Her self-titled debut album, TYLA, made history as the highest-charting Billboard 200 release by an African female soloist. It launched her into international stardom, with Water becoming a triple-platinum hit and securing her first-ever GRAMMY Award for Best African Music Performance in 2024.

These milestones are not only personal victories but industry-shifting moments. Tyla’s breakout represents a wider global embrace of African genres like Afrobeats and amapiano in mainstream Western markets.

With “Bliss,” she’s continuing that momentum — not by chasing trends, but by confidently shaping her own lane.

From AMAs to Billboard Women in Music: The Accolades Stack Up

Tyla’s award shelf is expanding rapidly. In 2025 alone, she took home Favorite Afrobeats Artist at the American Music Awards and was honored with the Impact Award at Billboard Women in Music. She’s also been recognized by the MTV VMAs, BET Awards, and MTV Europe Music Awards — a rare feat for any artist, let alone one so early in her career.

These recognitions matter. They show that Tyla isn’t just resonating with fans — she’s respected by her peers and industry leaders alike.

Evolving Sound, Same Tyla: What Fans Can Expect Next

In a recent interview with Billboard, Tyla opened up about the rapid pace of her growth and what’s next creatively. She made it clear: the next chapter will sound different. But she’s staying true to her essence.

“It’s different, but also still Tyla.”

She teased new sounds and a shift in energy — a hint that future releases may expand beyond her signature sound while still rooted in the same emotional honesty.

For fans, this means continued innovation. For Tyla, it means creative freedom at the highest level.

Live on Stage: A Festival-Filled Summer

If 2024 was Tyla’s breakout year, 2025 is the year she conquers the global stage — literally. After her electrifying Coachella performance, she’s set to light up Governors Ball in New York and Bonnaroo in Tennessee. These festival spots are major — especially for an African pop-R&B crossover artist.

And if that weren’t enough, Tyla is also hosting Nickelodeon’s iconic Kids’ Choice Awards on June 21, adding mainstream family-friendly appeal to her growing résumé.

Whether it’s a massive festival crowd or a prime-time hosting gig, Tyla is proving she can do it all.

Style Star: Tyla’s Met Gala Moments & Fashion Influence

Fashion is another arena where Tyla shines. Her Met Gala appearances have drawn global attention. In 2025, she arrived in a custom Jacquemus look that lit up social feeds and was hailed by Vogue, Elle, and Harper’s Bazaar as one of the night’s standouts.

From her bold glam choices to her unmistakable presence on red carpets, Tyla continues to redefine what it means to be a modern pop star: not just heard, but seen — and remembered.

Brand Partnerships With Purpose

In 2025, Tyla expanded her brand with purpose-driven collaborations. Most notably, she joined forces with luxury grocery chain Erewhon to launch the “Bliss Smoothie,” named after her single. Proceeds benefit 18twenty8, a nonprofit that empowers young women in South Africa through education and personal development.

She’s also featured in global campaigns with Coca-Cola, bridging pop culture and global branding with authenticity.

These moves showcase Tyla’s understanding of influence — not just as a celebrity, but as a force for good.

Why Tyla Matters: A Lasting Cultural Impact

At just 23, Tyla is doing more than dominating charts. She’s redefining what global pop can sound and look like. She’s putting South African music on the world stage without diluting its essence. She’s building a brand, crafting a legacy, and creating space for the next generation of African artists.

More than a trend, Tyla is a cultural shift in motion.

‘Bliss’ Is Just the Beginning

“Bliss” may be Tyla’s latest release, but it feels like the start of something bigger. The sound is richer. The visuals are bolder. And the intention is clearer: this is not an artist content with yesterday’s success.

Tyla is crafting her own narrative — and inviting the world along for the ride.