Tyla – “Is It” [VIDEO]

Tyla releases “Is It” single

South African star Tyla unveiled her third single of 2025, “Is It,” on July 11, via FAX and Epic Records. Known for her infectious blend of amapiano, pop, and R&B, Tyla once again delivers a dance-ready anthem. She first teased the track with shimmering visuals, a live snippet in Johannesburg, and the now-trending hashtag #WEWANNAPARTY, stirring excitement among her global fanbase.

Fans across continents pre-saved the track as soon as teasers dropped. With its summer timing and viral potential, “Is It” is already being hailed as a contender for song of the summer—and another pivotal entry in Tyla’s fast-growing discography.

2025: Tyla’s Momentum Is Unstoppable

Tyla’s 2025 release strategy has been bold, deliberate, and highly successful. She began the year with a remix of her song “Push 2 Start” featuring dancehall icon Sean Paul, which dropped on February 14. The remix introduced her amapiano-pop sound to wider Caribbean and international audiences.

In May, she followed with “Bliss”, a moodier, more atmospheric offering. Its floaty melodies and mellow percussion offered a refreshing contrast, proving her versatility. It also charted well in regions like Japan, New Zealand, and across R&B/Hip-Hop radio in the U.S.

Now, “Is It” flips the energy again, leaning fully into uptempo vibes, shimmering synths, and party-ready percussion. It’s a natural continuation of her “popiano” sound, a fan-coined term that blends pop and amapiano—and it’s fast becoming Tyla’s signature.

What to Expect from “Is It”

“Is It” features Sammy Soso on production, continuing Tyla’s collaboration with producers who know how to shape the genre for international ears. The beat is rooted in amapiano’s signature log drum and shuffling rhythm, but the song veers into pop territory with catchy hooks and smooth layering.

The music video is just as dynamic. Directed by Aerin Moreno—the same visionary behind “Push 2 Start”—it features Tyla among dancers in vivid, club-like lighting. She wears sparkling outfits, delivers synchronized choreography, and dances with groups of high-energy performers.

It’s not just a video—it’s a visual experience built for virality.

Why Tyla’s Career Keeps Climbing

Tyla’s rise has been fast but not accidental. She broke out globally in 2023 with the hit single “Water”, which went multi-platinum and peaked at #7 on the Billboard Hot 100. The song sparked the viral #WaterChallenge and helped popularize amapiano across TikTok and Instagram.

Her self-titled debut album, Tyla, dropped in March 2024 and included hits like “Water,” “Truth or Dare,” and “On and On.” It charted at #24 on the Billboard 200, reached the UK Albums Top 20, and earned widespread acclaim for its genre-fusing versatility.

She then released a deluxe version (Tyla+) later in 2024, adding “Push 2 Start” and other bonus tracks to keep the momentum rolling. This long-release cycle shows that Tyla understands how to keep fans engaged—whether via singles, visuals, remixes, or strategic collaborations.

In early 2024, she also made history by winning the Grammy Award for Best African Music Performance, the first-ever recipient in that category.

The Amapiano-Pop Connection

To understand Tyla’s impact, you need to understand amapiano. Born in South Africa, the genre combines deep house, jazz, and lounge influences, characterized by log drum basslines, piano melodies, and slow-tempo rhythms. It’s uniquely danceable and hypnotic.

Tyla isn’t just borrowing the genre—she’s redefining it on a global scale. By pairing it with pop structures and R&B vocals, she’s introduced amapiano to new listeners across North America, Europe, and Asia, helping solidify it as a truly global genre.

“Is It” and Social Media Buzz

The release of “Is It” was instantly met with social media love. Early reactions on TikTok and X (formerly Twitter) praised the beat, visuals, and vibe. Some fans called it “this year’s Water,” while others said the choreography is “prime dance challenge material.”

Clips of the video have already been re-uploaded with hashtags like #TylaDance, #IsItChallenge, and #SummerAnthem, suggesting that Tyla has struck viral gold again.

What’s Next for Tyla?

Though 2025 still has months to go, fans are already looking forward to Tyla’s second studio album, rumored to arrive in late 2025. In a few interviews, she’s hinted that she’s working on new sounds and ideas—some rooted in amapiano, others more experimental.

She’s also scheduled to headline the Tipsy Music Festival in Barbados this August and is set to appear at multiple European festivals before the year ends. Her presence on global stages reinforces her crossover appeal, and each new performance wins her more fans.

In terms of artistry, Tyla is finding a sweet balance: staying connected to her roots while still embracing pop’s global scope. She doesn’t just make music; she curates a multisensory experience—with style, visuals, and movement all part of her brand.

Tips for Listeners and Creators

If you’re new to Tyla or want to tap into the “Is It” moment, here are a few ways to join in:

• Stream it early and often to boost visibility on charts and playlists.
• Watch the official video and try out the choreography—it’s made for Instagram Reels and TikTok.
• Use the hashtag #WEWANNAPARTY when sharing your own content or reactions.
• Go back and explore her earlier hits to see how her style evolved—from “Water” to “Bliss” to now.

A Star in Full Bloom

With “Is It,” Tyla is not only delivering another summer anthem—she’s expanding the amapiano-pop genre and proving she has serious staying power.

Each release this year has been unique, consistent, and high-quality. From Sean Paul collabs to solo hits like “Bliss,” she’s kept her listeners guessing—and dancing.

As the second half of 2025 unfolds, all eyes are on Tyla. Whether it’s a tour announcement, an album drop, or another dance challenge, one thing is clear:

Tyla’s wave isn’t slowing down. It’s only getting stronger.