Xzibit ft. Young De – “What It Is”
Xzibit and Young De Drop “What It Is” Music Video
Xzibit is making a strong return to the music scene, releasing the official music video for his latest single, “What It Is,” featuring Young De. The track serves as the lead single from Urban Ammo 2, a project that highlights Xzibit’s raw lyricism and signature West Coast production. The video release marks another milestone in Xzibit’s long-standing career, proving that he is still a dominant force in hip hop.
When it comes to the music, Xzibit is best-known for his Dr. Dre-produced song, “X.” However, he has an extensive catalog of music, before and after that release. With his current project, Urban Ammo 2, X to the Z included 40 tracks on the project. Among them is the song, “What It Is,” with Young De, for which he’s released the visuals for.
Xzibit’s Return to Music with Urban Ammo 2
For years, Xzibit has balanced his career between music, television, and film. Known for his role as the host of Pimp My Ride, he became a household name, but his roots in hip hop never faded. With Urban Ammo 2, Xzibit is back in the booth. Thus, delivering hard-hitting tracks that showcase his lyrical prowess and undeniable energy.
Released on April 8, 2011, Urban Ammo 2 is a compilation album created for music supervisors in film and television. It features 40 tracks produced, composed, and performed by Xzibit. The project aims to reintroduce Xzibit’s music to a broader audience. Meanwhile, also providing content that resonates with hip-hop purists.
“What It Is”—A Collaboration with Young De
Young De, a rising rapper from Spokane, Washington, has been making waves in the industry, collaborating with major artists such as Kurupt, Snoop Dogg, and B-Real of Cypress Hill. As a protégé of Kurupt and B-Real, Young De brings a fresh energy to “What It Is,” complementing Xzibit’s signature aggressive style.
Currently, De is residing in Los Angeles. As a result, he represents the West Coast. This isn’t much different from Xzibit. While he represents the West, he’s actually a native of Detroit. Regardless, these two have an undeniable chemistry. These two have the kind of chemistry, both in terms of their working relationship, and the product, that draws audiences.
The collaboration between Xzibit and Young De is seamless, with both artists delivering high-energy verses over a bass-heavy beat. The chemistry between the two is undeniable. Therefore, making “What It Is” one of the standout tracks on Urban Ammo 2.
Breaking Down the “What It Is” Music Video
Directed by Matt Alonzo, the “What It Is” music video perfectly captures the essence of Xzibit’s comeback. Known for his gritty visuals and high-energy performances, Alonzo delivers a visually compelling experience that enhances the song’s impact.
The video features Xzibit and Young De in a burlesque-like setting, surrounded by flashing lights, fast cars, and scantily-clad, energetic, dancers. The visuals match the song’s intensity, creating a fast-paced atmosphere that keeps viewers engaged. Throughout the video, Xzibit delivers his verses with his signature commanding presence. Therefore, proving that his skills behind the mic remain sharp as ever.
Clearly, Xzibit crafted a song that was tailor made for the strip clubs.
Lyrics and Themes in “What It Is”
Xzibit’s verses in “What It Is” reflect his confident and charismatic persona. The track focuses on themes of success, dominance, and high-energy nightlife. Lines like:
“Get down, turn around, show me what you got / You a pow-pow, Juggernaut, take it up a notch”
showcase Xzibit’s ability to craft catchy, aggressive bars while keeping the energy high.
Young De’s verse adds to the track’s lively theme, as he raps about the lavish lifestyle that comes with success in the rap game:
“You a bad chick, you deserve every single dollar / And your assets make me wanna come and do the honors.”
Together, Xzibit and Young De deliver a track that embodies the essence of West Coast hip-hop while bringing a modern twist to the classic sound.
Xzibit’s Legacy and Musical Evolution
Xzibit has always been a key figure in hip-hop, gaining fame in the late ‘90s with At the Speed of Life and Restless. Over the years, he has collaborated with industry heavyweights like Dr. Dre, Eminem, and Snoop Dogg, earning respect for his lyricism and unique delivery. While his hosting role on Pimp My Ride gave him mainstream recognition, his true passion has always been music.
His journey in the industry has seen highs and lows, with his previous album Full Circle struggling to make an impact. However, with Urban Ammo 2, Xzibit is proving that his dedication to music remains unwavering. The project allows him to explore new sounds while staying true to his roots.
Young De’s Growing Influence
Young De has been steadily making a name for himself in hip-hop. Known for his collaborations with legends like Kurupt and B-Real, he brings a unique Pacific Northwest-meets-East Coast-meets-West Coast vibe to the table. His work with the group Serial Killaz, alongside Xzibit and B-Real, has further cemented his reputation as an artist to watch.
With “What It Is,” Young De is not only proving his lyrical skills but also showing that he can hold his own alongside veterans like Xzibit. His dynamic delivery and catchy hooks make him a valuable addition to the track.
Final Thoughts on “What It Is”
The release of “What It Is” marks an exciting time for Xzibit fans. The track, packed with high-energy production and hard-hitting verses, serves as a reminder of why Xzibit remains a respected figure in hip-hop. With Young De bringing fresh energy to the collaboration, the song bridges the gap between old-school rap and the new generation of artists.
The music video, with its sleek visuals and engaging performances, enhances the song’s appeal, making it a must-watch for hip-hop fans. As Urban Ammo 2 gains traction, “What It Is” stands out as one of its most memorable tracks.
Xzibit’s return to music is a testament to his resilience and passion for hip-hop. With this latest release, he’s proving that he still has plenty left to offer to the game. Whether you’re a longtime fan or a newcomer, “What It Is” is a track that demands attention.