Saweetie – “Boffum”

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Jul 18, 2025

Saweetie drops new “Boffum” single

Saweetie is making her long-awaited return with style, sound, and serious strategy. The Bay Area rapper just released her first single of 2025, titled “Boffum”, marking a confident, high-energy reentry into the music scene. Alongside that, she’s also heading out on her first Australian tour and continuing her breakout role as Keeya in Season 4 of BMF. In a time when many artists struggle to maintain momentum, Saweetie is reminding everyone she’s not only still here—she’s evolving, expanding, and elevating.

“Boffum” — A Power Move in a New Era

“Boffum,” released July 18, is a slick, assertive track produced by Grammy-winning hitmaker J White Did It—the mind behind classics like Cardi B’s “Bodak Yellow” and Megan Thee Stallion’s “Savage.” The beat is clean, bass-heavy, and dripping with confidence. Saweetie glides over it with her signature flair and an updated lyrical edge.

The title “Boffum” is slang for “both of them,” and it’s central to the song’s theme: why settle when you can have it all? It’s a flex anthem, a self-love manifesto, and a nod to material power. From the opening bars, Saweetie makes it clear—this track is for the women who don’t compromise.

“Want the head or the box? Boffum / Bracelet or the watch? Boffum…”
— Saweetie, “Boffum”

The lyrics, paired with a confident visual teaser featuring Saweetie in a white bikini and fur boots, tell fans she’s stepping into a new phase of her artistry: bold, business-savvy, and in total control.

Sampling Legacy: Saweetie’s Signature Style

“Boffum” samples Young Buck’s 2004 hit “Shorty Wanna Ride,” maintaining Saweetie’s signature approach of flipping early-2000s classics into contemporary bangers. She’s done it before with:

  • “My Type” (2019) – sampled Petey Pablo’s “Freek-a-Leek”
  • “Tap In” (2020) – sampled Too Short’s “Blow the Whistle”

These flips not only appeal to nostalgic millennials but also educate younger fans about hip-hop’s sonic roots. By drawing from Southern rap this time, “Boffum” subtly broadens her musical palette—showcasing her ability to evolve without abandoning the aesthetic that made her famous.

On the Road: Saweetie’s First Australian Tour

Another major milestone? Saweetie’s Australian tour, kicking off July 30 in Perth and wrapping August 4 in Sydney. The tour is promoted by Primuse Entertainment and Capital Touring, signaling strong international backing.

🗓️ Tour Dates:

  • July 30 – Metro City, Perth (18+ show)
  • August 1 – Eatons Hill Hotel, Brisbane (all ages)
  • August 2 – The Timber Yard, Melbourne (18+)
  • August 4 – Roundhouse, Sydney (all ages)

This is Saweetie’s first-ever series of live performances down under. For a U.S. artist known for her viral hits and fashion-forward persona, it’s a strategic push into global markets where her fan base is growing.

💡 Why It Matters:

  • Brand Globalization: Saweetie’s style and sound translate easily across cultures.
  • Real-Time Fan Connection: With TikTok virality playing a big role in her success, IRL performances offer a chance to deepen fan loyalty.
  • Revenue Diversification: Touring helps boost revenue outside of streaming and endorsements—especially crucial in today’s music economy.

From Rap to TV: Saweetie in BMF Season 4

Music isn’t Saweetie’s only platform in 2025. She’s currently starring as Keeya in Season 4 of BMF (Black Mafia Family), the hit Starz series executive produced by 50 Cent. While she made her debut in Season 3, her character returns with a more expanded storyline this year.

This move into television builds her brand in fresh ways. Unlike brief cameo appearances, her recurring role signals a deeper commitment to acting. And it’s working—critics and fans alike have praised her screen presence.

Why This Role Matters:

  • Cross-Industry Influence: Being in a major series adds new dimensions to her brand.
  • Post-Rap Longevity: TV opens doors beyond music, which helps artists stay relevant.
  • Visibility Beyond Charts: Even when she’s between music drops, Saweetie’s name remains in public discourse.

Saweetie’s Brand Power in 2025

From beauty campaigns to food deals and tech collaborations, Saweetie has become a go-to partner for brands wanting to blend coolness with commerce. Past partnerships include:

Though no new 2025 brand deal has been publicly announced yet, sources suggest she’s in talks for multiple fashion and lifestyle partnerships that may roll out before the year ends.

What Makes Saweetie Marketable:

  • Authenticity: She presents herself honestly—confident, glamorous, and a little cheeky.
  • Style Icon Status: She’s always trending for her outfits, hairstyles, and red carpet looks.
  • Social Engagement: With millions of followers across Instagram, Twitter, TikTok, and YouTube, her marketing reach is massive.

Analyzing the Move: Saweetie’s Smart Strategy

Looking at the broader picture, Saweetie is playing a long-term game. While some critics pointed to delays in her debut album rollout, she’s shifted toward controlled, calculated releases that focus on impact over quantity.

Key Moves That Work:

  • Building anticipation with teasers, but keeping expectations grounded.
  • Diversifying platforms—from Apple Music playlists to BMF appearances.
  • Evolving her sound slowly, staying accessible to core fans while experimenting.

Her ability to balance music, television, fashion, and live performances without oversaturating the market makes her one of the savvier artists of her generation.

What Fans Can Do Now

To make the most of this new Saweetie era, here’s what you should do:

  • Stream “Boffum” on all platforms now—it’s available on Spotify, Apple Music, YouTube, and TIDAL.
  • Watch the teaser video on her social channels and subscribe to her YouTube for the full video drop.
  • Buy tickets for her Australian tour via official event partners (many shows are nearing sell-out).
  • Catch up on BMF to follow her character Keeya’s storyline.
  • Follow Saweetie on social media to keep up with behind-the-scenes content, brand drops, and unreleased snippets.

A Confident New Chapter for Saweetie

“Boffum” isn’t just another single—it’s a mission statement. It’s about abundance, ownership, and agency, and it lands at the perfect time in Saweetie’s career.

With her first Australian tour on deck, a high-profile acting role, and a firm grasp on her musical identity, Saweetie is entering a pivotal, empowered era. The Icy Girl has officially thawed the silence—and she’s making noise again.

Whether you’re here for the beats, the beauty, or the bold business moves, one thing’s clear: Saweetie’s back. And she wants boffum.