Exclusive Behind the Scenes of Rick Ross’ MC Hammer Video
Rick Ross continues to dominate the hip-hop world with his larger-than-life persona and chart-topping hits. Following the massive success of his fourth studio album, Teflon Don, Ross brings one of the album’s standout tracks, “MC Hammer,” to life with an extravagant music video. Featuring Gucci Mane, the video captures the opulence and excess that have become synonymous with Ross’s career. Here’s a look at the action behind the scenes, showcasing the personalities, energy, and creative direction that brought the video to fruition.
The Setting: A Celebration of Excess
The “MC Hammer” music video is a visual ode to the lavish lifestyle Rick Ross describes in the track. Directed by Spiff TV, the shoot exudes luxury, with flashy cars, bottles of Cîroc, and a star-studded lineup. Diddy, a frequent collaborator and business partner of Ross, appears on set alongside Cassie, adding an extra layer of glamor. Torch and Gunplay of Triple C’s also make appearances, further reinforcing the Maybach Music brand.
Ross’s love for the finer things is evident throughout the video, with scenes of luxury cars, designer clothing, and a lively entourage. The imagery ties directly to the song’s theme, which draws comparisons to MC Hammer’s rise to fame and extravagant spending. As Ross raps about “30 cars” and “whole lot of dancers,” the visuals deliver on the promise of larger-than-life opulence.
Rick Ross and Gucci Mane’s Chemistry
The collaboration between Rick Ross and Gucci Mane on “MC Hammer” is a testament to their mutual respect and shared love for unapologetic luxury. Behind the scenes, the two rappers exude camaraderie, discussing their admiration for cars, women, and the lifestyle their success affords them.
Gucci Mane brings his signature energy to the set, standing shoulder to shoulder with Ross and Diddy. As they shoot their scenes, Gucci takes a moment to shout out his Brick Squad label and his artist, Waka Flocka Flame. Ross reciprocates by shouting out Waka and urging fans to pick up his album, Flockaveli. The dynamic between Ross and Gucci reflects the synergy that makes their collaboration on “MC Hammer” so compelling.
Diddy Steals the Show
Never one to shy away from the spotlight, Diddy takes center stage during the shoot with his trademark bravado. Wearing a shirt that reads “Not F*cking Around Crew,” Diddy declares that Bad Boy and Maybach Music are combining forces, a sentiment he repeatedly emphasizes throughout the day. He hypes up the team, proclaiming Rick Ross’s Teflon Don as the hottest album of the year and referring to Spiff TV as the “up-and-coming director of the year.”
Diddy’s playful yet commanding presence adds an extra layer of excitement to the production. At one point, he jokes about not giving Spiff TV the full “director of the year” title too soon, lest his rates increase before their next collaboration. His enthusiasm and larger-than-life personality are a perfect match for the energy of the video.
A Tribute to Hip-Hop and MC Hammer
Beyond its visual splendor, “MC Hammer” serves as a nod to one of hip-hop’s most iconic figures. MC Hammer, known for his groundbreaking fusion of rap and pop, revolutionized the music industry in the late 1980s and early 1990s. However, his story is also a cautionary tale of financial mismanagement, a theme that Ross weaves into the song.
Through lyrics like “I got 30 cars, whole lot of dancers / I take them everywhere, I’m MC Hammer,” Ross paints a vivid picture of his own rise to wealth while reflecting on the pitfalls of success. Behind the scenes, Ross discusses the inspiration behind the track, highlighting his admiration for MC Hammer’s artistry and influence on hip-hop culture.
Shoutouts to Hip-Hop Royalty
Throughout the shoot, Rick Ross takes time to acknowledge the figures who have influenced his career and contributed to the hip-hop landscape. He gives special recognition to the city of Oakland, MC Hammer’s hometown, as well as the late Shakir Stewart, the former Def Jam CEO who played a pivotal role in Ross’s rise to fame. Stewart’s untimely passing in 2008 remains a somber moment for the industry, and Ross’s shoutout underscores the deep respect he holds for his mentor.
Ross also takes a moment to promote the upcoming projects of his collaborators. He hypes Diddy’s album Last Train to Paris and Gucci Mane’s The Appeal, showing support for their endeavors while further cementing the camaraderie on set.
Spiff TV’s Vision as Director
Spiff TV, the creative force behind the “MC Hammer” video, delivers a visual experience that matches the grandiose themes of the song. Behind the scenes, Ross and Diddy heap praise on Spiff, with Diddy referring to him as the “up-and-coming director of the year.” Spiff’s direction captures the essence of Ross’s persona. Thus, blending cinematic elements with raw energy to create a video that resonates with fans.
From the meticulous staging of luxury vehicles to the dynamic shots of the entourage, Spiff’s vision brings the track to life in a way that amplifies its impact. The video serves as a testament to his ability to translate music into powerful visuals.
The Legacy of “MC Hammer”
“MC Hammer” is more than just a track on Teflon Don—it’s a celebration of hip-hop’s evolution and the cultural icons who paved the way. The song’s bold production, combined with Ross’s commanding delivery and Gucci Mane’s infectious verse, makes it a standout moment in Ross’s discography. The video amplifies the song’s message, providing a visual feast that underscores the themes of success, excess, and ambition.
For fans, the behind-the-scenes footage offers a glimpse into the camaraderie and creative process that define Ross’s approach to music and visuals. The cameos by Diddy, Cassie, and the Triple C’s further enrich the experience. Therefore, showcasing the collaborative spirit that drives Maybach Music Group.
Conclusion: A Visual Masterpiece
The behind-the-scenes look at Rick Ross’s “MC Hammer” music video captures the essence of what makes him one of hip-hop’s most compelling figures. From the star-studded set to the high-energy performances, the video is a celebration of success and a testament to Ross’s ability to push boundaries.
With Spiff TV’s visionary direction and the infectious chemistry between Ross, Gucci Mane, and Diddy, “MC Hammer” is poised to leave a lasting impact on hip-hop culture. As fans continue to revisit Teflon Don, the video stands as a visual representation of Ross’s larger-than-life persona and his commitment to creating unforgettable moments in music.
