Diddy shows interest in buying majority stake in BET
As the race for the new owner of BET continues, a new contender enters the line up. Diddy is the latest mogul to show interest in buying majority stake in the BET Media Group. Sources close to Diddy claim he is exploring the idea of acquiring the company. Sources further state this sale would push Diddy’s “strategy to build a Black-owned global media powerhouse.”
With more than thirty years in entertainment and business, Diddy is the ultimate renaissance man. Founding his label Bad Boy in 1993, he’s taken music, fashion and media to amazing heights. Credited with discovering The Notorious B.I.G and Mary J Blige, his eye for talent is unmatched. Using this creative eye, Diddy produced the now iconic 2002 series “Making The Band.” Further proving his ability to create unique media, he launched the Revolt TV network in 2013. Currently the network reaches 80 million households offering over forty different shows.
Diddy becoming the new owner of BET could develop amazing opportunities in Hollywood. Despite other moguls like Tyler Perry and Bryon Allen in the running, Diddy may have a fair shot. With a history of successful shows and multiple media platforms, it’s no surprise that Diddy has interest in the company. Currently owned by Paramount Global, the majority stake includes the networks BET+ and VH1.
Diddy shows interest in buying majority stake in BET
