Jay Versace faces backlash for saying Black models must look “Extremely African” [PHOTO]
Controversial Statement By Jay Versace Sparks Cultural Debate in Fashion and Media
Jay Versace is the Vine-star-turned-music-producer known for his work with artists like Doja Cat and SZA. Now, he has found himself at the center of a heated controversy following a recent X post. The social media influencer sparked outrage by suggesting that Black models need to look “extremely African” to succeed in the modeling industry. That’s a statement that has ignited debates about racial stereotypes, beauty standards, and cultural representation. As of 6:30 PM EDT on July 11, 2025, the backlash continues to grow. So, fans, peers, and industry observers are weighing in on the implications of his words.
The controversy erupted after Jay posted a comment on X that critiqued the modeling world’s preference for certain Black features. He specifically mentioned the need to look “extremely African.” Posts found on X reveal a mix of reactions. Some users interpreted his words as a critique of fetishization in the industry. Meanwhile, others accused him of perpetuating divisive stereotypes. The phrase “extremely African” has been dissected across the platform, with some defending Versace’s intent and others condemning the wording as insensitive or poorly thought out. This has fueled a broader conversation about the challenges Black models face and the narrow beauty standards imposed by the fashion world.
The Spark of the Controversy
Versace rose to fame through his comedic Vine videos. However, he has since transitioned into a respected music producer. So, he is no stranger to social media influence. His recent post, however, crossed a line for many. The comment appeared to address the trend of casting Black models with specific traits—such as dark skin, full lips, and strong jawlines—often associated with African heritage. Versace may have aimed to highlight an industry bias. However, his choice of words triggered an immediate backlash. Posts on X show users like @Fiyasohollywood exclaiming, “Jay Versace said he don’t like that models be looking ‘extremely African’ and then pressed post, wow!” Meanwhile others, such as @Steebie_K, predicted a “diaspora war” as the comment spread to African audiences.
The timing of the post, around July 9-10, coincided with heightened online activity. Therefore, amplifying its reach. Some supporters argue Versace was pointing out a form of fetishization, where only a particular “African” look is celebrated, potentially sidelining other Black identities. However, critics contend that his phrasing reinforced a problematic narrative, alienating Black models who don’t fit that mold and sparking accusations of colorism. The lack of clarity in his follow-up responses has only intensified the debate, leaving fans divided on whether this was a misstep or a deliberate statement.
Industry Context and Versace’s Background
To understand the controversy, it’s worth looking at Versace’s journey and the modeling industry’s evolving landscape. Starting on Vine, where he built a following with relatable humor, Versace leveraged his platform into a music production career. Thus, collaborating with high-profile artists. His roots in digital content creation give him a unique perspective on media representation, but this incident highlights the fine line between commentary and controversy. The modeling world, meanwhile, has faced ongoing scrutiny for its treatment of Black models, with brands often favoring a homogenized “African” aesthetic—tall, dark-skinned, and sharply featured—over diverse representations of Blackness.
This isn’t the first time Versace has stirred discussion. Recent reports from earlier this month show him clashing with rapper DDG over claims about music content creators. That’s where a playful exchange escalated into a public spat. That incident, covered by numerous major outlets, showcased Versace’s willingness to engage in industry debates. However, the current backlash over the “extremely African” comment carries deeper cultural weight. His status as a Black influencer adds complexity, as his words are seen as both a critique and a potential reinforcement of existing biases.
Public Reaction and Social Media Firestorm
The reaction on X has been swift and polarized. Some users, like @religiousgods32, suggest Versace was critiquing the fetishization of African features, stating, “He never said that African people aren’t beautiful people or that African people are privileged.” Others, however, see it as a misfire, with @pamnicoleee noting, “people started piling on black Americans per usual.” Therefore, hinting at a broader racial divide. The term “extremely African” has become a lightning rod, with hashtags and threads dissecting its implications for Black identity and success in modeling.
Trending topics on X reflect the story’s viral nature, though the noise around it makes definitive conclusions elusive. Fans have called for Versace to clarify his stance, while others demand accountability from the industry for perpetuating narrow standards. The controversy has also drawn attention to successful Black models—such as Anok Yai and Adut Akech—who embody the “extremely African” look Versace mentioned, raising questions about whether their success validates or challenges his point. Without a detailed statement from Versace, the narrative remains open to interpretation, fueling ongoing discussions.
The Modeling Industry’s Role
The fashion industry’s history with Black models provides critical context. For decades, it has been criticized for tokenism and colorism. Therefore, often casting lighter-skinned or Eurocentric-featured Black models while sidelining darker-skinned talent. In recent years, there’s been a shift toward embracing African features. As a result, brands like Versace (unrelated to Jay Versace) and others are featuring models like Yai in high-profile campaigns. Donatella Versace’s recent exit as chief creative officer, marked by a star-studded Fall 2025 campaign, underscores this trend, yet it also highlights the selective nature of these choices.
Jay Versace’s comment taps into this tension, suggesting that the industry’s preference for a specific “African” look might exoticize rather than empower. Several fashion publications note the industry’s slow progress toward diversity, with campaigns still favoring a narrow archetype. This aligns with Versace’s apparent critique, but his phrasing has shifted focus from systemic issues to personal controversy, overshadowing any potential dialogue about reform.
What’s Next for Jay Versace?
As of now, Versace has not issued a formal apology or clarification, leaving the door open for further escalation. The modeling community and his peers in music may pressure him to respond, especially as the story gains traction. Potential outcomes include a public statement, a collaboration to address diversity, or even a retreat from the spotlight. His past resilience—seen in his DDG exchange—suggests he might weather this, but the racial sensitivity of the issue demands careful handling.
For the modeling industry, this could be a catalyst for change. If Versace’s intent was to critique fetishization, it might spark a movement for broader representation. Conversely, if seen as a misstep, it could reinforce calls for accountability from influencers with large platforms. Hip-HopVibe.com will continue tracking this story, offering updates on Versace’s response and the industry’s reaction.