Tyler Perry is reportedly in talks to buy majority stake of BET

Tyler Perry is reportedly in talks to buy majority stake of BET

Tyler Perry entered a partnership with Viacom, nearly four years ago. As a result, much of his programming ended up on BET. In addition, Tyler Perry immediately began developing programs for BET’s primetime lineup. Also, Perry was a big part of the 2019 BET Awards. Four years later, Paramount Global is interested in selling BET and Tyler Perry is interested in buying it.

Tyler Perry has certainly come a long way, as he once slept in his car, saving money to produce plays. It was this hustle that led to Perry’s big break. The momentum of the stage plays allowed Perry the budget to produce a syndicated sitcom. That syndicated sitcom’s success led to TBS offering a network deal. In addition, Lionsgate offered Perry a film deal. After that, Tyler partnered with Discovery and OWN.

Tyler Perry moved on from OWN/Discovery in 2019 in favor of BET/Viacom. The Viacom corporation is overhauling, as they changed their ownership over to Paramount Global. Currently, the company is more focused on the Paramount+ streaming app. To do this, they need funding. As a result, they are interested in selling their majority stake in BET. In addition, advertising is spending more on Black-owned companies.

Tyler Perry, who is already partnered with BET, is interested in owning the network. Already, he is a part-owner of BET+. Paramount Global is interested in selling their majority stake of BET and BET Media. However, they want to retain a minority stake in the company. The majority stake of BET will sell for around $2.2 billion.

Source: Deadline

Tyler Perry is reportedly in talks to buy majority stake of BET