Wallo Speaks Out: “Support Good Business, Not Just Black-Owned” [VIDEO]

Wallo’s Bold Take on Black-Owned Business Support Ignites Social Media

At a recent panel discussion, digital media mogul and motivational speaker Wallo267—real name Wallace Peeples—caused a social firestorm when he addressed the notion that Black-owned businesses deserve support solely based on race. The outspoken co-host of the Million Dollaz Worth of Game podcast didn’t mince words as he challenged the idea that identity should override quality.

In a video now circulating heavily on social media, Wallo declared:

“Support me ’cause I got a Black business? Is your restaurant clean? Is the food good? Do you got consistent cooks? Is the material good? Come on. Stop doing that.”

The comments drew strong reactions across platforms, with supporters and critics weighing in on whether Wallo’s words were harsh truths or harmful generalizations. Either way, the message was clear: for Wallo, quality trumps identity when it comes to spending his money.

The Statement That Sparked It All

During his talk, Wallo was unapologetic, arguing that the “support Black business” mantra should never become a shield for subpar products or service.

“Nobody gives a f— about that. Kill that. Either you got a good business, or you don’t. That’s a hustle. I support consistency, baby.”

He went on to say:

“I’m not gonna be finessed off some Black s—. I spend my money where the quality is.”

Wallo’s point was not to discredit the importance of supporting Black entrepreneurship, but to challenge the idea that racial identity alone is a qualifier for customer loyalty. According to him, running a successful business—regardless of background—should be rooted in quality, service, and consistency.

Social Media Reactions: Heated, Divided, and Loud

Unsurprisingly, Wallo’s comments went viral quickly. Twitter and Instagram exploded with commentary. Some praised Wallo for saying what many think but are afraid to voice. Others accused him of undermining the #BuyBlack movement.

Here’s what real people are saying:

“yall in the comments 100% missing the point” — @zhvnve

“This mindset also hurts the black business because a lot of them don’t have the access to the top tier sources to be a successful business so without support they don’t get to make money to get their” — @BossmanBeezy98

“The only issue I have with this is every other group of people support their own whether it’s consistent or not, whether the service is good or not, ESPECIALLY if they just starting. These be the same niggas that will cry cuz a white owned business is ‘mistreating’ them.” — @Lulkilogram

“Have the same smoke for white, Asian, and middle eastern owned establishments. Burger King will get your order wrong and that customer will be back the next week and don’t say a word. Black business forget napkins and you got videos reels shorts and tweets about it.” — @baylanta

“Yes. The quality and service has to be up to par. Having said all of that, once we have our businesses delivering on great quality and service, we can’t have the mindset of not supporting our own and to always give our money to other communities that don’t support us.” — @iamfrankavery

“Black businesses be some of the worst and that’s something I hate to say but it’s true. Customer service be HORRENDOUS! Nasty attitudes! And some more” — @JAustin_80

A Deeper Look at Wallo’s Journey

To understand why Wallo’s comments hit so hard, you have to understand his background. Born and raised in Philadelphia, Wallace Peeples spent 20 years in prison for armed robbery. As a result, entering the system at just 17. Since his release in 2017, he’s become a symbol of reinvention, turning his life around through entrepreneurship, digital media, and motivational speaking.

His podcast Million Dollaz Worth of Game, co-hosted with cousin Gillie Da Kid, is one of the top-rated shows in the culture, blending humor, life lessons, and real talk. He also serves as Chief Marketing Officer for the REFORM Alliance, an organization focused on probation and parole reform.

When Wallo speaks, especially on topics concerning the Black community, people listen. And that’s precisely why this moment is so polarizing.

Are Standards the Real Issue?

What’s really at the heart of Wallo’s message is standards—and whether or not it’s fair to expect Black-owned businesses to meet the same rigorous expectations as larger, more established companies.

Some say that expecting excellence from a fledgling Black business without factoring in the systemic obstacles they face is unfair. Others, like Wallo, argue that while grace is warranted, basic standards shouldn’t be sacrificed. In other words, it’s a challenge for Black businesses to do better.

He said it plainly:

“70% of you [are] not going to make it. I’m not no fake-ass motivational speaker. I make millionaires, baby.”

Wallo’s philosophy is tough love: he’s more about growth through challenge than coddling through comfort.

Is It Time to Redefine “Support”?

The debate also brings up a larger question: What does it really mean to support a business?

Is it:

• Blind loyalty?
• Constructive criticism?
• Providing feedback while still giving grace?

For Wallo, it’s the latter two.

“I’m not about to be finessed just because someone slaps ‘Black-owned’ on a banner. I want to know if your product is good. Period.”

In essence, Wallo seems to be asking the Black business community to strive not just for visibility, but for viability.

Context Matters: The Delivery vs. The Message

Even those who agreed with Wallo’s message had critiques for his delivery. Using words like “finesse” and profanity-laced critiques turned some people off, especially those who see him as a role model.

Still, others argue that this kind of blunt honesty is what has made Wallo a household name. He’s raw, real, and rarely politically correct.

As one commenter put it:

“This is a message for us, by us. A family meeting, if you will.” — @FlyTheCurator

Moving the Conversation Forward

Regardless of where people land on Wallo’s statement, one thing is clear: he’s opened up a necessary conversation about the expectations and realities of supporting Black-owned businesses.

Is it okay to demand excellence while still offering support? Can Black-owned businesses balance identity pride with quality control?

Wallo’s critics want more tact. His fans want more accountability. The business community, meanwhile, is listening—loud and clear.

Ultimately, the goal for all businesses and business owners is to make money. After all, if they can’t do any of those things, they’re hobbyists, not business operators. Sometimes, a strong dose of tough love helps separate those two distinctions.

Final Thoughts

In the world of business, especially within communities of color, the line between support and scrutiny can get blurry. Wallo’s viral moment has made one thing certain: it’s time for more nuanced conversations about what real support looks like.

Whether you agree with his delivery or not, Wallo has challenged a common mindset—and that alone is worth the discussion.

Stay tuned for reactions from entrepreneurs, leaders, and everyday consumers as the dialogue continues.