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TikTok reveals employees have the ability to choose which videos go viral [VIDEO]

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TikTok reveals employees have the ability to choose which videos go viral [VIDEO]

TikTok reveals employees have the ability to choose viral videos

The obsession with becoming a viral sensation is growing by the minute. With new features being added to social media sites daily, users have the ability to reach an influencer level. However, the possibility to go viral is more strategic than a captivating video, in fact the ultimate decision is up to the social media platform. In an exclusive interview with Forbes, TikTok reveals employees have the ability to make videos go viral. Although the algorithm is aimed at pushing videos, human influence is also a big factor in the platforms viral abilities.

TikTok is the most downloaded app in recent years, surpassing over 2 billion downloads in 2022 alone. In 2016 TikTok went live, dominating the internet and social media users everywhere. With attention to highlighting creators, the app also became popular due in part to its short-term video hosting layout. Becoming a new place for overnight sensations, celebrities like Tabitha Brown and Lil Nas X found worldwide fame through the platform.

Despite TikTok’s continuous success, the recent discovery puts the app in a different light. A term called “heating” helps determine what video will go viral next. In addition to picking specific videos, there are no guidelines or regulations on the type of videos that are selected.

TikTok reveals employees have the ability to choose viral videos

 

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