adidas ends partnership with Kanye West, after recent anti-Semitic comments, and behavior on social media

adidas ends partnership with Kanye West

Kanye West has been losing plenty of business deals, ever since making anti-Semitic comments on Twitter, Instagram, and “Drink Champs.” This includes Balenciaga, as well as his JPMorgan Chase bank. Many also called for adidas to finally pull the plug on their relationship with Kanye, as well.

Now, it seems that pressure has finally gotten to adidas According to TMZ, their partnership with Ye is officially over. The sports apparel brand has since released a statement, explaining their decision.

“Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness,” said adidas.

adidas added that they “will terminate the partnership with Ye, end production of Yeezy branded products and stop all payments to Ye and his companies.” This was done as a result of a “thorough review,” as this move to end their Kanye partnership will also cost them $246 million. Kanye is also said to not have owned the designs of their collaborations, or upcoming new releases.

Kanye had been signed with adidas, since 2013. Just like when Ye was with Nike, he had massive success with his sneaker releases. These adidas sneakers would sell out on release dates, as well as sell for high amounts, on secondary reseller markets.

adidas ends partnership with Kanye West